NEW YORK, NY (May 22, 2019) – Intouch Solutions, a full-service marketing agency serving the pharmaceutical industry, has announced the promotion of Karen Kranack to senior vice president, user experience.
Since joining Intouch in March of 2018 as vice president of user experience, Kranack has played an instrumental role in refining the user experience strategy at Intouch, actively promoting innovation in user experience thinking across the agency. She has also served as a mentor to her talented team, proving the value of user research and collaborating with clients in workshops. Most recently, Kranack and her team have been rolling out an accessibility initiative to craft even better digital experiences.
As senior vice president of user experience, Kranack will focus on increasing client and company exposure to best practices and strategies in improving the user experience, from wherever a brand is encountered in the real world to wherever a patient, doctor, or other medical professional meets a brand in a digital space. She will continue to promote internal collaboration among teams, collectively working with UX tools, like card sorting and UX roadshows, in order to integrate better UX into the overall company process.
“I love pushing our user-experience-design thinking forward by moving past page-level user interface problems to solving for complex real-world and digital world interactions,” says Kranack. “I’m excited to continue to lead that charge and grow UX, as a discipline and as a team, as we scale bigger to tackle more AOR challenges.”
“Karen is the very definition of professionalism,” says Mike Hartman, chief creative officer. “She continues to bring innovative ideas and pushes our user experience offering forward, producing outstanding results for our clients. We are very fortunate to have her on the team.”
About Intouch Solutions
Founded in 1999, Intouch Solutions is a leading marketing and advertising agency with offices in Kansas City, Chicago, New York City, Boston, London and Mumbai. Intouch Solutions is part of Intouch Group, a privately held network of more than 950 employees across six affiliates. Specializing in solutions for the life sciences, Intouch is redefining what marketing means to these industries.
About Intouch Group
Intouch Group is a privately held full-service agency network, providing creative and media services, enterprise solutions and data analytics globally through six affiliate organizations, including Intouch Solutions, Intouch Proto, Intouch International, Intouch Media, Intouch B2D and Intouch Analytics. Collectively, Intouch Group employs more than 950 people. With a dedication to the life sciences, Intouch Group serves as the go-to partner for full-service needs. Contact Intouch Group info@getintouchgroup.com or visit them on the Web at getintouchgroup.com.