Restylane® Helped Women See the Beauty of a New Innovation
A new campaign highlighted the appeal of natural-looking results.
Women thinking about fillers trust their specialists to make recommendations, but they’re constantly bombarded by talk of achieving a more youthful appearance, even if the results aren’t always natural-looking. We knew our target wanted to look and feel subtly refreshed, not fake or overdone, looking like themselves only better. So when Restylane was getting ready to launch a major new innovation, they had to help women understand why it was right for them. But how do you stand out in a highly competitive market and help women see the benefit of a new filler’s natural-looking results? You show how beautiful “natural” can be.
Introducing “Restylane Ready,” a multichannel campaign that set Restylane apart and showcased its new technology, featuring real, relatable Restylane patients, highlighting their authenticity, sense of confidence, and the care they give to their appearance, allowing their true selves to shine.
Starting with a spot on Hulu, the campaign integrated seamlessly into our target’s life, ready to inspire when she’s interacting with friends and favorite brands, exploring beauty trends and tips, just being herself. And she loved what she saw. The campaign results were truly stunning. Now, women everywhere are ready to feel their most beautiful. They’re “Restylane Ready.”
Women are constantly bombarded by talk of achieving a more youthful appearance … but the results aren’t always natural-looking. We knew our target wanted to look and feel subtly refreshed, not fake or overdone. So as Restylane® prepared to launch a major innovation, they had to help women see the benefit of their new filler’s natural-looking results — while standing out in a highly competitive market.
Show how beautiful “natural” truly can be. The Restylane® Ready multichannel campaign set Restylane® apart by featuring real patients — all relatable, confident, and natural-looking — providing a unique way to showcase its new technology. Starting with a spot on Hulu, the campaign integrated seamlessly into our target’s life through multiple touch points. And women everywhere loved what they saw.
FACTS AT A GLANCE: AN ENGAGING, INSPIRING MULTICHANNEL CAMPAIGN.
Women wanted to look subtly refreshed. We helped them discover how.