The Masters of Modern Healthcare Marketing

David Windhausen

President, EVERSANA INTOUCH B2D & Chief Technical Officer, EVERSANA

David is an established leader in pharma marketing with over 25 years of award-winning experience in building solutions that drive business success. He has spent his career developing and launching technology innovations in pharma companies, entrepreneurial ventures, and agencies. David spent the first 10 years of his IT career in the pharma industry, and comes to our company after 10 years of operating a custom application development organization creating solutions to launch medium to large business services for clients in a wide range of industries and customer segments. Named a PM360 Elite Innovator in 2015, David shares his expertise as an active member of the Veeva Agency Opinion Leader Forum.

David’s LinkedIn

Shane Mayer

SVP, Client Services

Shane’s focus is supporting clients in building modern marketing practices for their organization as well as pulling through customer-centric and integrated CX at the brand level. Shane masterfully drives clients along their specific paths to maturity, successfully helping right-size technology against business objectives, growing the capabilities of the organization, and building strategic multichannel brand plans.

Shane’s LinkedIn

Jacquie Morgan

SVP, Governance & Enterprise Change Management

Jacquie has spent over 20 years working with clients to evaluate and develop business processes to increase efficiency, incorporate technology, and maximize productivity. Prior to B2D, she was the founder and COO of a technology consulting firm headquartered in Kansas City. Jacquie has received more than a dozen awards, including the Kansas City Business Journal’s Women Who Mean Business and Fast 50.

Jacquie’s LinkedIn

Paul Pierce

SVP, Professional Services

Paul has over 25 years of experience in technology and strategic services. His background includes consultation, developing commercial products, and implementing best-in-class health and life-science (HLS) solutions by leveraging platforms such as Salesforce, Adobe, and Veeva. Paul also has extensive experience in defining, designing, deploying, and managing systems targeted for B2B and B2C business marketing and sales models. Before joining our team, Paul spent eight years operating a product-development company, serving clients such as Panasonic, Xerox, and Kodak in the logistics and marketing industries. He also spent 10 years in the healthcare information systems industry focused on delivery and payer industry verticals.

Paul’s LinkedIn

Joan Ritter

Senior Director, Partner Development

Joan leverages a results-driven approach honed by 10 years of experience leading accounts in performance marketing agencies and 15 years of growth consulting for consumer brands across the Fortune 500, as well as early-stage SaaS companies. Passionate about marketing technology as a force-multiplier for growth, Joan leads all strategic partnerships for our team, including Salesforce, Adobe, and Veeva. In her prior role, Joan led Salesforce Alliance partner sales at Merkle, spearheading efforts across the health and life sciences  and pharma, high-tech, B2B, comms and media, retail, consumer goods, travel, and entertainment sectors.

Joan’s LinkedIn

Mike Strassberg

SVP, Sales & Marketing

Mike has over 25 years of health and life sciences experience, leading business development and account services at several medical education, digital, and professional agencies. In addition, Mike has worked at a pharmaceutical manufacturer, several consultancies, an HMO, and a hospital, with experience in cardiology, dermatology, endocrinology, hematology, immuno-oncology, infectious disease, metabolism, Neurology/CNS, pain, oncology, rare disease, and vaccines.

Mike’s LinkedIn