Pharmaceutical companies are facing mounting pressures to better integrate and streamline their annual brand planning approaches to meet stakeholder needs and brand and portfolio goals. Despite being one of the most important commercial exercises in any life sciences organization, the brand planning process is one where clients face hurdles of complexity, data overload, lack of a clear vision, and cross-functional silos in attaining effective and measurable brand plans. To succeed in today’s rapidly evolving market, an evolved approach to brand planning is needed.
EVERSANA’s next generation brand planning partners are experienced strategic leads that work with brand teams to guide the process, assist integration and enable focus that drives business results.
This whitepaper outlines how our seven operational pillars help answer the essential questions driving a brand planning process. By embracing these principles, pharmaceutical companies can gain a competitive edge in a rapidly changing market and achieve their goals more effectively.
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Sean Rapson
Managing Director, EVERSANA MANAGEMENT CONSULTING
John Kenny
SVP, Managing Director, Head of Strategic Planning
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