SEAMLESS DATA COLLECTION
Creating Connections, Collecting Valuable Patient Data
A global brand wanted to capture real-time, unbiased patient data in an engaging, community-based setting.
THE CHALLENGE
When patients are faced with a life-threatening condition, adherence is key. But how do you know if a patient is following treatment protocols, and further, how do you know how the treatment is impacting everyday life?
THE SOLUTION
We created a mobile solution that allowed for real-time patient-provided data collection and a means for measuring the impact of an app-based system on adherence. We also developed a closed social community to spark participation and engagement within a population who needed to feel less alone.
Real-time data collection eliminated recall bias, so the amount and quality of collected data skyrocketed.