INTEGRATED MCM HUB

Managing an Extensive Asset Library With a Multichannel Hub

A unified identity helped a global pharma company create unique local experiences.

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THE CHALLENGE

When a global pharma company has more than a thousand digital assets globally on a variety of platforms, how do you move beyond the traditional assumptions to go to market more effectively?

THE SOLUTION
We created a global strategy that was in tune with local market needs, while remaining unified – one global ecosystem, channel set, media plan, content set – for countries to opt into. This made it possible to increase brand awareness with diverse user experiences, while centralizing data and analytics for broader insights.

FACTS AT A GLANCE

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One global branded website created and launched for more than 20 opted-in countries

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Consistent brand identity achieved across more than a dozen markets

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22 global master templates and custom modules developed and deployed