How The Chrysalis Initiative Redefined Breast Cancer Care for Black Women

THE CHALLENGE
In the U.S., studies show that breast cancer care is not equal, with Black women being 42% more likely to face mortality when compared to white women. A key contributor to this disparity is unconscious bias among healthcare providers.

But little has been done to change this reality. 

We wanted to make doctors aware of this disparity and help open their eyes to any blind spots and procedural issues that could be unknowingly perpetuating the problem.

THE SOLUTION
Although we see racial disparities in breast cancer care in the news, the issue has persisted and has not been taken seriously by the medical community. 

This inequality should not have been ignored. 

Armed with hard-hitting facts about the biases Black women face, raw portraits and digital storytelling, we set out to create an (augmented) reality check that forced doctors to face racial inequities in breast cancer care. 

THE RESULTS
As a result, over 2,158 healthcare providers interacted with the campaign and 27 hospitals nationwide are now implementing the unconscious bias training in their curricula. Although there is still a lot of work to be done, The Chrysalis Initiative refused to give up or be ignored. 

INDUSTRY RECOGNITION
The Chrysalis Initiative’s unwavering commitment has been recognized with numerous prestigious awards: