Trailblazers in Media & Technology
EVERSANA INTOUCH Media is different. And proudly so. All we do is pharma, and we’ve established an enviable track record of pioneering media technology in service of the life sciences. We live and breathe addressability – tracking it, making it data-driven, leveraging it to inform insights and drive KPIs. We’re laser focused on both scale and a targeted approach. In short, we’re exactly what you’d expect from the media experts who are such an integral part of the culture of innovation that is EVERSANA INTOUCH.
Our Origin Story
A History of Innovation That Bodes Well for the Future
Our CEO and founder, Faruk Capan, was born and raised in Turkey. He came to the United States – and the University of Central Missouri – for graduate studies. After an internship at pharmaceutical company Marion Merrell Dow (now Sanofi), Faruk landed at Teva Marion Partners (now Teva), where he built the first-ever online patient portal, MSWatch. The first website of its kind, it was a major innovation in the 1990s – as well as a major challenge, as the team learned to manage entirely new ways of communicating with patients.
Our fearless innovators don’t just fit into the EVERSANA INTOUCH culture of innovation, they lead it.
With MSWatch, Faruk learned the invaluable ins and outs of medical, legal, and regulatory reviews. He tested boundaries. And he badly wanted to keep innovating. Very badly. So badly that he would occasionally go rogue and break rules. Finally, his boss said these fateful words: “I don’t want to fire you. But maybe you should start your own company.” With no detailed plan, a six-month-old baby, and little more than a dream, Faruk quit his job and founded Intouch in 1999.
Ever since that first pharma patient portal, we’ve had many other “firsts” – more than we can mention here – leading the pharma industry through innovation. In 2018, Intouch reorganized to become Intouch Group, a parent organization representing multiple agency and specialty affiliates with a diverse suite of full-service capabilities. Intouch Media was created as a stand-alone entity to continue to support both longtime Intouch accounts and media-only clients.
We are reimagining the future of healthcare marketing.
One of the biggest milestones in our history occurred in 2021, when Faruk met Jim Lang, CEO of EVERSANA, the industry’s only fully integrated commercial services platform. They instantly recognized in one another a shared mission to transform the global life sciences industry with unmatched digital and data-driven commercial solutions that improve patient care and set out to reimagine what a healthcare agency could be. By early the next year, EVERSANA acquired Intouch Group and we became EVERSANA INTOUCH Media.
Today, we’re part of a global presence in healthcare marketing, a five-time pharma agency of the year winner, a five-time best place to work, and one of the top 20 most creatively awarded healthcare agencies. And as part of the 6,000+ EVERSANA employees worldwide, we no longer sound much like a start-up. Yet Faruk still approaches our business as one to ensure we continually adapt, evolve, and grow. It’s why we continue to champion our unique capacity for seeking and embracing change, our tenacity in taking on major challenges, and our commitment to true innovation and what’s next.
Created the first GIPHY campaign designed for pharma and used across mobile and the GIPHY platform
First Socially Enabled Pharma Widget
Built the first pharma-friendly social-sharing widget for Facebook, blogs, forums
First Snapchat Campaign
Developed the first patient-centric filters designed to engage patients at live events on Snapchat
How We Do What We Do
The Cultural BELIEFS THAT
Select a belief to reveal more.
I act with the patient’s best interest in mind.
I own every client experience and its impact on results.
I am empowered and hold myself accountable.
I own my development and invest in the growth of others.
I passionately connect with anyone, anywhere to achieve results.
I speak up to create transparent, thoughtful, and timely dialogue.
I create an environment of awareness and respect.
I am bold and creative in everything I do.