09|12|24

Emotional Storytelling and AI in Health Marketing

Nicholas Capanear, Executive Creative Director, was recently featured in the Sports + Health edition of Lürzer’s Archive. In the article, Nicholas highlights the evolving versatility of health marketing and driving fresh and innovative creative approaches. Read the article to learn more.

09|10|24

With Ads on Threads, Is It Time for an All-Meta Strategy?

Justin Chase, EVP, Media, was recently published in Med Ad News discussing the benefits of using Meta's buying platform including exactly how much cost savings advertisers can find and how. Read the article to learn more.

08|28|24

Content Velocity: Mastering the Three Pillars of Success

Content velocity – getting more relevant, personalized content to more of your audience faster – is a goal for all life science marketers, but it’s a concept rife with misconceptions. One common mistake is thinking it’s just about making more content faster. Another error is thinking it’s simply a matter of plugging in a single […]

08|22|24

Navigating Accessibility: How New Global Accessibility Laws Affect Pharmaceutical Companies

Digital accessibility is essential to your brand because it ensures that everyone, no matter their ability or use of assistive technology, can access and use your digital properties. Creating accessible digital properties should be top of mind for pharmaceutical companies that want to stay competitive and legally compliant. Download the POV to learn about the new global accessibility laws.

08|15|24

Maximizing ROI in Medical and Disease Education Programs: A Marketing Analytics Perspective

In the ever-evolving landscape of healthcare marketing, understanding audience engagement and measuring success is paramount. In a recent PM360 Think Tank article, Iyiola Obayomi, SVP, Managing Director of Analytics, shared his expertise on mastering metrics.  Let’s explore key insights from his perspective. Audience-Centric Metrics: Historically, marketers relied on superficial metrics like likes and shares. However, […]

08|12|24

Evolving Global Medical Communications With a Digital-First Approach

In the ever-evolving landscape of medical communications, a paradigm shift toward digital-first strategies is essential. Mary Manna Anderson, Managing Director and Head of Medical Communications, and Francis Namouk, SVP, Global Strategic Development, explore this transformation in a recent PM360 article, emphasizing the need for meaningful engagement across channels. The Changing Landscape Traditional methods of communication […]

08|05|24

Under the Hood of TEDAVI, Powering Content Velocity for Life Sciences

Saving time, reducing costs, streamlining production and maximizing impact. Learn more about the powerful engine that enables content velocity in life sciences.

07|31|24

Navigating Google’s Third-Party Cookies Update: Expert Perspective

Following Google’s announcement that it will not be moving forward with its plan to phase out third-party cookies on Chrome, industry discussions have surged around this hot topic. Read our expert perspective.

07|23|24

Breaking News: An Update on First and Third-Party Cookies – Privacy Implications on Paid Media

Google has reversed its decision to phase out third-party cookies in Chrome, opting for a new approach that emphasizes user choice and provides more control over privacy settings. Learn how this impacts paid media for your brand in the blog.

07|15|24

Next Generation Brand Planning: Fueling Brand Plan Efficiency Through Seamless Integration

Streamline annual brand planning processes, overcome complexity, and navigate data overload and cross-functional silos. Download the POV to learn how to enhance brand planning with seven operational pillars.