A Revolutionary AI Use Case in Healthcare Communications: KOL “Digital Representations”

Download this POV to learn insights from research on the perceptions of AI-generated videos, specifically digital representations of KOLs.

Read More

Scroll down

More Industry Blogs


An Early Impact Analysis of Google’s AI Overviews

Google's AI Overviews are impacting search behavior and pharma marketers must adapt their SEO strategies to survive. Read the full POV for actionable insights on navigating this significant change.


Leveraging Generative AI in Brand Planning

The integration of generative AI into brand planning within the life sciences sector is a burgeoning trend. Yet findings from our second annual survey of brand planning executives indicate that less than half are currently leveraging or intending to leverage generative AI for brand planning in 2024. Access our whitepaper for survey insights and get recommendations to harness AI in your brand planning.


Reddit Rising: Increasing Visibility and Credibility for Discussions and Forums

Discover the strategic potential of Reddit, soon to be the third most visited global website, for pharma marketers. Learn how to leverage its Google partnership and exponential growth for authentic engagement and peer insights.


ICYMI: FUEL 2024. Transform Tomorrow.

In case you missed it, we've rounded up the top takeaways from our FUEL brand planning conference that pharma marketing teams should know as they navigate and prepare for brand plans.


Observations & Industry Predictions from Adobe Summit

There are no shortage of detailed recaps coming out of the 2024 Adobe Summit – so rather than a play-by-play, here are some observations from the floor and a synthesis of what all that was abuzz at Adobe Summit may indicate for the work we all do. Read the POV to learn more.


What If You Could Supercharge Your Brand Plan?

Do you ever wonder what brand planning would be like if there was no budget, no naysayers and no restrictions? Use the power of "what if" to supercharge your brand plan. Learn more in our latest blog.


New Approaches to Physician Engagement

Is your brand being communicated to HCPs in an effective way? Dr. Joe Wellington, one of our medical communications experts, shares new approaches to HCP engagement to drive brand credibility, relevance and impact in this recent blog.


Smart Market Access: The Top 3 Market Access Mistakes and How to Fix Them

When market access strategy and stakeholder engagement is done right, market-shaping efforts and pre-commercial market readiness help to define the appropriate place for a new brand both before and at launch. Download the POV to learn three critical market access mistakes and how to fix them.


Scaling HCP Engagement With Modular Content for Medical Affairs

Discover the benefits and challenges of implementing a modular content strategy in medical affairs, and learn how an end-to-end omnichannel model can address and scale HCP engagement.


Navigating the Trust Crisis

By embracing cause marketing and empathy-driven advertising, companies can differentiate themselves in a crowded marketplace while fostering genuine connections with patients and healthcare providers. Learn more in our recent blog.

Load More Posts