Creative Blogs


Insights from the 2024 Cannes Lions Pharma Jury Room 

In a recent article published by MedAdNews and, Susan Perlbachs, Chief Creative Officer at EVERSANA INTOUCH, shares five key themes from her experience serving on the esteemed jury for the Cannes Lions Health 2024 Pharma show. 


Who Won the Super Bowl and More Importantly Why?

In this blog, John Kenny, EVP, Managing Director, Strategic Planning, analyzes which brands stood out in the Super Bowl LVIII commercials and why.


Three Key Elements to Win the Gold – Advice From Award-Winning Creative Experts

Three of our creative leaders at EVERSANA INTOUCH had the honor of participating in a webinar hosted by Cannes Lions, exploring the theme of "Health and the Health-Conscious Consumer."  Explore the three key elements that helped to spark conversations to ignite change among healthcare disparities.


Breaking the Stigma Surrounding Gamification

Gamification was an exciting concept that seemed to lose traction, but while major pharma companies stepped back, developers and startups are now creating video games that bring awareness, representation, and even treatment to players.


Getting Headlines to Erase Inequality

Awareness of the multi-award-winning Erase the Line campaign is spreading with news coverage of the campaign.


The Clio Awards Take Two Minutes with Brent Scholz

Brent Scholz, SVP and Executive Creative Director at EVERSANA INTOUCH Seven, recently gave a fun personal interview to Muse, the online magazine of the Clio Awards.


Super Bowl Ad Hits and Misses: EVERSANA INTOUCH Creatives Debrief

Hear from our Chief Creative Officer, Group Creative Director, and Executive Creative Director about the hits, misses, and surprises they saw in the commercials of Super Bowl LVII.


No Laughing Matter: Humor in Pharma Advertising

EVERSANA INTOUCH SVP & Executive Creative Director Michelle Ziekert spoke with Endpoints recently about humor in healthcare advertising.


Cannes Concepts: EVERSANA INTOUCH Unpacks the Cannes Lions  

Susan Perlbachs, Chief Creative Officer, distills three top concepts guiding work, as demonstrated at the world's largest advertising festival.


National Geographic and EVERSANA INTOUCH Expert Explain How Drugs Are Named

Suzanne Martinez, Group Director, Strategic Planning, EVERSANA INTOUCH Proto, is quoted extensively in the National Geographic article, "How drugmakers come up with evocative brand names like Viagra and Lunesta."

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