Creative Blogs


No Laughing Matter: Humor in Pharma Advertising

EVERSANA INTOUCH SVP & Executive Creative Director Michelle Ziekert spoke with Endpoints recently about humor in healthcare advertising.


Cannes Concepts: EVERSANA INTOUCH Unpacks the Cannes Lions  

Susan Perlbachs, Chief Creative Officer, distills three top concepts guiding work, as demonstrated at the world’s largest advertising festival.


National Geographic and EVERSANA INTOUCH Expert Explain How Drugs Are Named

Suzanne Martinez, Group Director, Strategic Planning, EVERSANA INTOUCH Proto, is quoted extensively in the National Geographic article, “How drugmakers come up with evocative brand names like Viagra and Lunesta.”


Intouch Lands Dozen+ Nominations on Coveted One Show & ADC Awards Shortlists

The One Show is among the oldest, most respected advertising award competitions in the world. Read on to find out which categories Intouch work has been nominated for.


On Rare Disease Day, a Call for Fierceness

Today is Rare Disease Day, and we’re spotlighting Duchenne muscular dystrophy, a genetic disorder that gradually weakens the body’s muscles. Learn about Duchenne and how Intouch challenged patients and those who love them to get fierce against this fatal disease.


Intouch Creatives on Super Bowl LVI Ads: Toyota Nailed It; T-Mobile Dropped the Ball

When you get a bunch of creatives (and one strategic planner) “in a room together,” will there be quick consensus? Turns out yes. Find out what won hearts and turned off minds from the 2022 Super Bowl ads.


Celebrated International Ad Pub Names Intouch a 2021 Top 5 Creative Agency

Lürzer’s Archive recognized Intouch as a 2021 Top 5 Creative Agency – and one of the top 15 in the world. We’re so proud of our talented Intouch creatives! Get a glimpse of the featured campaigns and learn more.


Intouch’s Latest Creative Campaign Focuses on What’s NEXT

We’re brimming with craft at Intouch, and our latest campaign — which symbolizes our unique approach to solving client challenges in creative ways others can’t imagine — dials it up to eleven. Learn more here!


New Intouch Short Film Envisions the End of Plaque Psoriasis

In honor of World Psoriasis Day, “The Last Plaque” is a film that imagines a day when those suffering from plaque psoriasis are free to live the lives they’ve been missing.


Intouch Chats With MM+M on Recent Breast Cancer Project

The industry pub recently spoke with two Intouchers behind the “Erase the Line” campaign, which is designed to combat healthcare disparities Black women face. Read on to learn more.

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