Creative Blogs

10|18|24

The Real Threat to Creatives Isn’t GenAI; It’s a Content Supply Chain That Can’t Keep Pace With Their Innovation

As we stand at the intersection of creativity and technology, a common question arises: Will generative AI (GenAI) make creatives obsolete? Susan Perlbachs, Chief Creative Officer, details why the answer that echoed through Adobe MAX 2024 was a firm no. Read the blog to learn more.

09|12|24

Emotional Storytelling and AI in Health Marketing

Nicholas Capanear, Executive Creative Director, was recently featured in the Sports + Health edition of Lürzer’s Archive. In the article, Nicholas highlights the evolving versatility of health marketing and driving fresh and innovative creative approaches. Read the article to learn more.

06|24|24

Insights from the 2024 Cannes Lions Pharma Jury Room 

In a recent article published by MedAdNews and PharmaLive.com, Susan Perlbachs, Chief Creative Officer at EVERSANA INTOUCH, shares five key themes from her experience serving on the esteemed jury for the Cannes Lions Health 2024 Pharma show. 

02|12|24

Who Won the Super Bowl and More Importantly Why?

In this blog, John Kenny, EVP, Managing Director, Strategic Planning, analyzes which brands stood out in the Super Bowl LVIII commercials and why.

12|21|23

Three Key Elements to Win the Gold – Advice From Award-Winning Creative Experts

Three of our creative leaders at EVERSANA INTOUCH had the honor of participating in a webinar hosted by Cannes Lions, exploring the theme of "Health and the Health-Conscious Consumer."  Explore the three key elements that helped to spark conversations to ignite change among healthcare disparities.

06|16|23

Breaking the Stigma Surrounding Gamification

Gamification was an exciting concept that seemed to lose traction, but while major pharma companies stepped back, developers and startups are now creating video games that bring awareness, representation, and even treatment to players.

04|27|23

Getting Headlines to Erase Inequality

Awareness of the multi-award-winning Erase the Line campaign is spreading with news coverage of the campaign.

03|10|23

The Clio Awards Take Two Minutes with Brent Scholz

Brent Scholz, SVP and Executive Creative Director at EVERSANA INTOUCH Seven, recently gave a fun personal interview to Muse, the online magazine of the Clio Awards.

02|14|23

Super Bowl Ad Hits and Misses: EVERSANA INTOUCH Creatives Debrief

Hear from our Chief Creative Officer, Group Creative Director, and Executive Creative Director about the hits, misses, and surprises they saw in the commercials of Super Bowl LVII.

09|13|22

No Laughing Matter: Humor in Pharma Advertising

EVERSANA INTOUCH SVP & Executive Creative Director Michelle Ziekert spoke with Endpoints recently about humor in healthcare advertising.