Social Media Blogs


TikTok: The Next Leader in Behavioral Health?

TikTok's unique combination of memes, entertainment, education, and an algorithm that doesn’t favor full-time content creators is the ideal foundation for pharma to build on. Find out more!


Connect 2021: What Facebook’s Metaverse Means for Marketers

What will a blending of the real and virtual worlds look like? And how can pharma marketers be part of this new hybrid environment? Four Intouch experts teamed up to provide answers.


Why Clubhouse Sucks … But Might Be Exactly What Pharma Needs Right Now

What makes Clubhouse unique (at the moment) is its hyper-focus on audio. In this POV, we discuss the good, the bad, and the ugly of this social app, and how pharma can participate in this evolving space.


Does Russia’s Sputnik Vaccine Twitter Account Offer Promise or Propaganda?

Intouch Group's Wendy Blackburn and Justin Chase spoke with Fierce Pharma about the country's social media approach to vaccine promotion.


Bringing Health Influencers Into Your Brand

Today, the voices of influencers are vital. They can be gatekeepers to their audiences and authenticators of brand messaging, serving as extended voices of a brand. So how can pharma work well with health influencers, and to do so with expert precision? Find out here!


Facebook’s Limited Data Use Feature: What Pharma Marketers Need to Know

Facebook's new feature for businesses, called Limited Data Use, restricts how it stores and processes data belonging to California residents. Find out what pharma marketers need to know to comply with LDU.


To Put Patients First, Listen

Last year, Intouch had the pleasure of working with GSK/TESARO (now GSK) to create a powerful message for Ovarian Cancer Awareness Month, which is observed each September. To make #OvaryAct — the socially driven, month-long campaign — the most impactful it could be Intouch and GSK/TESARO worked with GIPHY to provide free, high-quality imagery that […]


Intouch + GSK = An Award-Winning Partnership

Team work makes the dream work -- that's what they say, right? But what does it take to make a dream team? Trust, open communication, and the opportunity to fail without fear, say Intouch's Kim Middleton and GSK's Stefanie Nacar.


Get Realtime Twitter Updates on the Impact of COVID-19 for Pharma Marketers

As the situation with the coronavirus (COVID-19) continues to evolve, Intouch is proactively monitoring its impact on our clients’ businesses. With that in mind, Intouch Media’s social team has been working hard to create a Twitter presence completely dedicated to COVID-19, @IntouchCovid19.


“Depressurizing” Instagram: What Do Disappearing “Likes” Mean for Your Brand?

The Instagram interface – a photo, below which appears a number of likes – is so well-known, it was its own Halloween costume. That’s changing, though, as parent company Facebook Inc. attempts to counter criticism that the social network engenders constant comparison. How will pharma marketers be affected?

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