Artificial Intelligence Blogs
A Revolutionary AI Use Case in Healthcare Communications: KOL “Digital Representations”
Download this POV to learn insights from research on the perceptions of AI-generated videos, specifically digital representations of KOLs.
“In AI We Trust”: What Dreamforce 2023 Offered Life Sciences Marketers
This year’s Dreamforce conference – the annual gathering for Salesforce, one of the main providers in commercial marketing and sales technology for the Health & Life Science (HLS) industry – was bigger and more innovative than ever. But what news will matter most for health & life sciences companies? Read the POV.
Enhancing Omnichannel Marketing with AI
Omnichannel marketing is on the brink of a second phase of disruption...artificial intelligence. Download the latest POV to learn how this vision is coming to life and its potential to accelerate marketing outcomes.
Extraordin*AI*ry Times: How Artificial Intelligence Is Reshaping Pharma Marketing
Artificial intelligence can help brands and pharma marketers achieve more. Read the POV to learn how AI is reshaping pharma marketing.
Exploring the Potential of Generative AI in Pharma Marketing
Chief Innovation Officer, Faruk Capan, was recently quoted in an Endpoints News article, ChatGPT and generative AI land in pharma marketing with sense of awe — and plenty of caution. Learn more!
Defusing the Ticking Lyme Bomb
In partnership with The Lyme Alliance and Dr. Crystal Barnwell, Intouch has developed the Lyme Bomb Detector, a new AI-powered app to help aid in the recognition and diagnosis of Lyme disease, particularly in people with darker skin.
Why AI Equity Is the Next Step for Transformational Pharma
Artificial intelligence is here to stay, and it has the potential to improve health outcomes when done right. But is the data informing your AI biased? How can you know, and what can you do about it? Intouch's VP of innovation, Abid Rahman, shares insights and advice.
Algorithms and Equity: Banishing Bias in AI
Employing artificial intelligence (AI) in healthcare can save lives. Bias in healthcare AI can cost them. The stakes are life and death. Learn what that looks like and how to avoid it.
Intouch & Athenex Oncology Talk AI at Frontiers Health Global Hybrid Conference
What’s the best approach for investments in AI-based implementations? At this year's Frontiers Health conference, Intouch experts will discuss the 'what' and 'how'; we'll also hear a case study on creating an augmented-reality tool to help oncology HCPs empathize with patients undergoing chemotherapy, developed together with Athenex Oncology.
Intouch VP to Lead Virtual Masterclass on AI Implementation
AI isn't new, but that doesn't mean it's easy to implement. To help build understanding -- about creating AI systems & the benefits pharma can reap when using them -- Intouch VP of innovation, Abid Rahman will lead a masterclass during the upcoming AHIMA2020 virtual conference.