Regulatory/Policy Blogs

12|09|24

Ticktock: The EAA Is Coming. Are You Ready? 

You might be wondering what “EAA” stands for and why it matters to your brand. In this blog, Rebecca Deitch, Associate Director, UX, explains the the initiative and what it means for pharma marketers.

08|22|24

Navigating Accessibility: How New Global Accessibility Laws Affect Pharmaceutical Companies

Digital accessibility is essential to your brand because it ensures that everyone, no matter their ability or use of assistive technology, can access and use your digital properties. Creating accessible digital properties should be top of mind for pharmaceutical companies that want to stay competitive and legally compliant. Download the POV to learn about the new global accessibility laws.

11|25|19

Shoppable Services: Price Transparency Era’s First Real Business Bellwether

Many pharma executive and marketing leaders actively monitor the pricing transparency conversation in search of the meaningful insights that can truly impact their business performance. And while much public attention has been paid to items such as “drug costs in TV commercials” and “CEO testimony before Congress,” little evidence exists that they have actually moved […]

08|29|19

EVP Wendy Blackburn: 5 Options for Managing the DTC Transparency Debacle

Drug pricing is a hot button issue, including the pricing transparency battle, and it’s not going away anytime soon. On July 8, U.S. District Court Judge Amit Mehta ruled that the Department of Health and Human Services had overstepped its authority in requiring pricing disclosures, stating, “That policy very well could be an effective tool […]

07|31|19

Complying With Colorado’s New Drug Price Transparency Law

This POV describes Colorado House Bill 19-1131 and how it could affect pharma marketers. The bill requires that any one-to-one communications between pharmaceutical representatives (or anyone communicating on their behalf) and prescribers must include written information about the wholesale cost of a drug, as well as the names of at least three generic equivalents. The law goes into effect on August 2, 2019.

07|16|19

California’s New Data Privacy Law: New Thinking on its Implications for Pharma

Last fall, we published a POV called “Should Pharma Care About California’s New Data Privacy Law?” Since then, we’ve been monitoring the legislative process and the discussions and reactions of opinion leaders. This updated POV provides the latest thinking on this law and its implications for pharma marketers.

07|10|19

Federal Judge: Full Stop on Drug Prices in DTC TV Ads

On July 8, U.S. District Court Judge Amit Mehta ruled that the Department of Health and Human Services had overstepped its authority in requiring pricing disclosures. What happens next?

07|02|19

FDA Finalizes Guidance on Mandatory Electronic Submission of Promotional Materials

On Monday, June 24, 2019, the Food and Drug Administration finalized its guidance on electronic submissions of promotional materials. This Intouch POV provides an overview of the most significant aspects of the guidance, including the most important changes from the 2015 draft version.

06|06|19

Five Issues in Washington for Pharma to Watch

At the Coalition’s Rising Leaders conference on healthcare policy in Washington, D.C. May 22, a diverse set of speakers provided updates and predictions, and discussed the potential impact of the many significant healthcare policy decisions pending on Capitol Hill. This POV provides an overview of five issues to watch that were highlighted at the conference, as well as strategies for addressing them.

05|22|19

What About YouTube? Streaming TV and the List-Price Mandate

In the wake of the May 8 list-price mandate for DTC TV ads issued by the Centers for Medicare & Medicaid Services (CMS) -- and, even before that, since the draft rule was issued in October 2018 -- one of the questions we are hearing from clients is, “What about YouTube?” Read on to learn more.

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