Omnichannel Strategy and Activation for Your Brand
EVERSANA INTOUCH seamlessly delivers personalized, journey-based experiences to patients, caregivers, HCPs, and other customers that incrementally improve patient outcomes and drive business impact.
We achieve this through an expert-level understanding of brand and enterprise omnichannel readiness, fueled by data, technology, and AI/ML to predict customer needs and adapt experiences in real time to deepen engagement and increase impact.
Omnichannel Maturity
Our omnichannel plans are designed iteratively to simplify go-to-market and deliver impact. Our approach aligns stakeholders on an omnichannel vision to architect a roadmap to brand and organizational maturity.
- Data-Driven: How is your brand leveraging data today?
- Customer Experience: How does your brand enable relevant experiences?
- Applied Technology: How does your brand use technology and processes to execute your brand strategies?
- Operational & Organizational Readiness: What is your organization’s go-to-market approach?
Unmatched Omnichannel Expertise
Whether it’s a new-to-world therapy, mature product, or franchise, we use our proven strategic framework to create omnichannel. Our experience spans across HCP, Patient, and
Payor audiences.
And by using our flexible approach, we design omnichannel to meet your brand’s needs based on lifecycle stage, budget, and maturity.
Introducing EVERSANA ORCHESTRATE
EVERSANA ORCHESTRATE is the industry’s first end-to-end modular omnichannel model that drives patient and provider connectivity across multi-dimensional journeys. Designed to transcend the limitations of traditional omnichannel solutions, built to bring to life the combination of full commercialization services from EVERSANA and marketing excellence from EVERSANA INTOUCH, EVERSANA ORCHESTRATE delivers high-impact touchpoints to improve patient outcomes and drive sales, savings and satisfaction.
Simple, yet sophisticated, EVERSANA ORCHESTRATE delivers timely, high-impact engagements to amplify sales, drive efficiencies and deliver satisfaction. Key features of our model include:
- Connectivity of the patient and provider journeys
- Strategic, creative and tactical expertise
- Tailorable data and analytics
- Integration of disease, treatment and patient understanding
- Compelling AI-driven engagements for providers and patients
As the only organization to house all commercialization services under one roof, EVERSANA ORCHESTRATE aggregates and synthesizes pivotal datasets from marketing campaigns, patient services programs and field deployment activities to analyze and predict trends and behaviors that better inform promotional and support strategies. Serving as a seamless router of actionable data and deep insights from all channels, the platform provides the optimal coordination of customized touch points required to create a seamless brand experience for healthcare providers, patients, payers and other key stakeholders.
EVERSANA ORCHESTRATE Engine
EVERSANA ORCHESTRATE Engine™ is the powerhouse of the model. Powered by artificial intelligence (AI), machine learning (ML) and ACTICS by EVERSANA (our award-winning data and analytics platform), EVERSANA ORCHESTRATE Engine amplifies impact by plugging into existing best-in-class tech stacks to efficiently activate and optimize customer experiences across all channels. It delivers HCP identification, journey selection and share of voice throttling, all while learning and optimizing touchpoints from engagement insight reports.
EVERSANA ORCHESTRATE Engine is platform agnostic, allowing it to integrate with existing omnichannel infrastructures and major marketing platforms to effectively determine “next best experiences” within patient and provider journeys. Additionally, it’s 360° vantage point of data inputs, behaviors and impact enables the model to drive direct business goals, such as shaping the market and blunting the competition.
Underscores the patient journey to address access, affordability and adherence challenges.
Synchronizes patient and provider engagement to enable real-time visibility of each stakeholder’s journey and identify the next best action.
Orchestrates touchpoints across human and digital channels throughout the entire care journey, from awareness to adherence.
Extends the digital profile of providers beyond just the pharma brand assets and leverages third-party sites and their personal digital behaviors.
Offers the first and only direct-to-patient virtual care model as an additional patient acquisition and engagement channel.
Integrates a transformative effort amongst strategy, modular content, technology, data and AI to drive real impact and alignment.
360° vantage point of data inputs, behaviors and impact facilitates real-time decisions to drive business goals and improve patient outcomes.
Platform agnostic and therefore can integrate with existing omnichannel infrastructures and major marketing platforms.
Latest Insights
Orchestrating Experiences That Simultaneously Drive Brand Impact and Customer Delight
In this POV, Aaron Uydess, Executive Vice President, Product Strategy and Sales, lays out many of the challenges and solutions facing omnichannel implementation in today’s marketplace. He also introduces EVERSANA ORCHESTRATE™, the industry’s first end-to-end modular omnichannel …
Enhancing Omnichannel Marketing with AI
Omnichannel marketing is on the brink of a second phase of disruption…artificial intelligence. Download the latest POV to learn how this vision is coming to life and its potential to accelerate marketing outcomes.
Exceeding Budgets & Falling Short: EVERSANA Leaders Tell Hard Truths About Omnichannel
EVERSANA leaders are raising the question the industry has been too afraid to ask aloud: Has omnichannel lived up to its promise?
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