September 29, 2023

Enhancing Omnichannel Marketing with AI

Just as leading pharmaceutical companies progressively excel in implementing omnichannel marketing, the landscape is on the brink of a second phase of disruption from the availability of large language model generative AI applications. AI offers an enticing vision where we can create, execute and enhance omnichannel campaigns with accelerated time-to-market, campaign optimization, elevated levels of personalization and customer engagement.

In this POV, we discuss AI in omnichannel marketing as a lever to enhance the effectiveness of campaigns, and boost efficiency and speed of campaign development. We review challenges of implementing omnichannel marketing and explore specific applications of AI to omnichannel for consideration.

Looking to explore integrating AI into your omnichannel campaigns? Contact us to schedule a workshop.