Every Pharma Marketing Service You Can Think of & Probably a Few You Didn’t
The Services You Need to Fill Your Gaps & Elevate Your Brand
Our industry and the technology that powers it is ever-changing, and over time, EVERSANA INTOUCH® has changed, too. We’ve always been digital, and we’re proud of those roots. As a collection of full-service agencies, we’re ready to take on your modern marketing challenges. Today, tomorrow, and beyond.
Brand Strategies
Every stage of the product lifecycle. Multichannel. Omnichannel. Our vast experience translates to the creation of relevant customer experiences that resonate. Every step of the way.
- Market shaping
- Brand launches
- Targeting models
- Marketing integration
- Impact analysis
- Business consulting
Enterprise Offerings
We deploy a deep understanding of your organization, combined with powerful tools and systems to do the heavy lifting … so you can spend more time marketing.
- Change management
- Marketing automation
- Digital transformation
- Cloud services
- Cross-brand standards
- Tech strategy
- Systems integration
- Infrastructure architecture
- PMO services
Analytics in Action
We’re data-rich and digitally-forward – and every engaging experience we create is fueled by custom insights. We provide everything you need from insight to opportunity to optimization.
- ACTICS platform
- Next best action
- Influencer analysis
- Targeting
- Segmentation
- Measurement planning
- InvisionNOW automated reporting
- Performance reporting
- Impact analysis
Commercial Insights
As part of EVERSANA®, we’re “just down the hall” from true integrated commercial services, giving us an unmatched understanding of the brand journey, patient experience, and levers for business impact.
- Strategic consulting
- Telehealth digital platform
- Field teams
- Market research
- Prescription delivery hub services
- Medical information call center
- Patient affordability programs
- Distribution
- Health economics & outcomes research services
- Real world evidence capabilities
Market Access Marketing
Specialists in applying modern marketing discipline to payer and health system strategy, we leverage data and technology to resonate with your customers and drive business impact.
- Payer insights & strategy including late lifecycle strategy development
- Launch planning & tactical execution
- Market research & landscape assessments
- Large panel of health plan & health system advisors
- Preapproval Information Exchange (PIE) support & materials
- Payer value proposition development
- Coverage messaging/pull-through
- Data analytics & technology-driven solutions
- Pharma & biotech market access, field sales, and health system executive training
Medical Communications
We combine clinical acumen and omnichannel expertise to create innovative, compelling scientific exchange that drives deeper engagement among HCPs, patients, and payers.
- Scientific platform & clinical narrative
- Key stakeholder engagement & development
- Advisory board strategy & execution
- Scientific content development & omnichannel P2P education
- Congress strategy & programming
- Speaker bureau content, training & program management
- On-demand education & medical websites
- Medical strategy & planning
- MSL content & training
- Publication planning and support
Enterprise Marketing & Cloud Platforms
Salesforce
Marketing Cloud Engagement (Email Messaging and Journeys), Marketing Cloud Personalization (Interaction Studio), Marketing Cloud Intelligence (Datorama), Marketing Cloud Advertising (Ad Studio), Salesforce Health Cloud, Salesforce Service Cloud
Veeva
Veeva Content Partner – Full Service, Veeva Technology Partner
Adobe Experience Cloud
Adobe Campaign, Adobe Advertising Cloud, Adobe Target, Adobe Experience Manager (AEM), Adobe Analytics, Audience Manager
Sitecore
HIPAA Compliant
AICPA SOC
IQVIA OCE Personal Certified Partner