“Let’s raise the questions the industry is thinking but is too afraid to ask aloud: Has omnichannel lived up to its promise of the ‘right message at the right time’ to drive meaningful results that wouldn’t otherwise be realized by traditional sales and marketing strategies? Are those ‘seamless brand experiences’ integrating the right mix of digital tools and one-on-one personal engagements actually accelerating patients’ time to therapy and delivering business impact? Are more prescriptions being written and fulfilled to validate the time, money, and resoures allocated? Unfortunately, the answer is no across the board.”
So begins the most recent whitepaper from EVERSANA leaders Faruk Capan (CEO of EVERSANA INTOUCH and Chief Innovation Officer of EVERSANA); Scott Snyder (Chief Digital Officer of EVERSANA); and Bill O’Bryon (Senior Vice President of Omnichannel Activation, EVERSANA).
Manufacturers can’t afford to deploy traditional omnichannel strategies that lack real ROI. Download the white paper to learn:
- The seven reasons omnichannel isn’t working
- The six facets of a best-in-class omnichannel model
- EVERSANA’s omnichannel activation model and a case study demonstrating its results
And stay tuned for more, including guidance specific to pharma marketers!