Healthcare Marketing Blogs

09|27|24

Behind the Breakthroughs and Practice-Changing Advances: Insights from ESMO 2024

Gurdip Daffu, VP, Medical Strategy; Anne Marie Robertson, EVP, EVERSANA ONCOLOGY Commercialization™; Vanitha Sankaran, VP, Medical Strategy; Barry Vucsko, SVP, Strategic Development Every year, the European Society for Medical Oncology (ESMO) brings together experts from pharma, research and advocacy organizations, and healthcare providers (HCPs) to hear about the year’s biggest oncology breakthroughs. With the theme […]

08|28|24

Content Velocity: Mastering the Three Pillars of Success

Content velocity – getting more relevant, personalized content to more of your audience faster – is a goal for all life science marketers, but it’s a concept rife with misconceptions. One common mistake is thinking it’s just about making more content faster. Another error is thinking it’s simply a matter of plugging in a single […]

08|15|24

Maximizing ROI in Medical and Disease Education Programs: A Marketing Analytics Perspective

In the ever-evolving landscape of healthcare marketing, understanding audience engagement and measuring success is paramount. In a recent PM360 Think Tank article, Iyiola Obayomi, SVP, Managing Director of Analytics, shared his expertise on mastering metrics.  Let’s explore key insights from his perspective. Audience-Centric Metrics: Historically, marketers relied on superficial metrics like likes and shares. However, […]

08|12|24

Evolving Global Medical Communications With a Digital-First Approach

In the ever-evolving landscape of medical communications, a paradigm shift toward digital-first strategies is essential. Mary Manna Anderson, Managing Director and Head of Medical Communications, and Francis Namouk, SVP, Global Strategic Development, explore this transformation in a recent PM360 article, emphasizing the need for meaningful engagement across channels. The Changing Landscape Traditional methods of communication […]

07|09|24

Agios Pharmaceuticals’ “Do You See It?” Campaign Featured in MM+M

MM+M recently named Agios Pharmaceuticals’ “Do You See It?” campaign as their Campaign of the Week! Read the blog to learn more about the campaign.

07|08|24

Lessons from Lions: EVERSANA INTOUCH Takes on Cannes 

In this POV, we delve into the insights we gathered from Cannes 2024, exploring the practicalities of creativity, the intelligent use of artificial intelligence, and the importance of cultural changemaking.

07|01|24

Maximizing Your Content Investment

Download the POV to learn how to extend the lifespan of your best content, reach new audiences, reinforce your message, save time and enhance your brand’s visibility.

05|15|24

Reddit Rising: Increasing Visibility and Credibility for Discussions and Forums

Discover the strategic potential of Reddit, soon to be the third most visited global website, for pharma marketers. Learn how to leverage its Google partnership and exponential growth for authentic engagement and peer insights.

05|07|24

What If You Could Supercharge Your Brand Plan?

Do you ever wonder what brand planning would be like if there was no budget, no naysayers and no restrictions? Use the power of "what if" to supercharge your brand plan. Learn more in our latest blog.

04|24|24

Scaling HCP Engagement With Modular Content for Medical Affairs

Discover the benefits and challenges of implementing a modular content strategy in medical affairs, and learn how an end-to-end omnichannel model can address and scale HCP engagement.

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