Healthcare Marketing Blogs

06|06|22

Speak to the Heart

Director of Strategic Planning Nicole McCann-Davis shares the throughline of success in her career: whatever your goal, whoever your audience, you have to speak to their heart and inspire feeling.

05|19|22

Five Themes to Consider for Your Strategic Planning 

John Kenny, SVP of Strategic Planning, unveils the five key themes that were the focus of 2022’s annual internal brand-planning conference.

04|19|22

Look Who’s Talking! Catch Up on Expert Opinions 

It’s been a busy start to 2022, hasn’t it? In case you missed anything, we’ve rounded up what our experts have been explaining for you lately, so you can catch up here.

03|30|22

It’s National Doctors’ Day, But What Is Your Brand Doing to Help Them in Their Work EVERY Day?

It’s a simplification to say that the 1 million-plus physicians currently working in the United States are exhausted from the past two years. Now more than ever, they need concise, relevant communications to meet the needs of patients. Learn how your brand can help.

03|17|22

Intouch Insights From SXSW 2022, Part 2

Why “re-perception” might need to be your word of the year, why duality is such an important concept right now, and why our craft matters so much … find out what inspired us and how it relates to our work in pharma marketing.

03|15|22

Intouch’s Top Lessons From SXSW 2022, Part 1

Attendees converged on Austin once again after a two-year, pandemic-imposed hiatus. From the metaverse to our purpose as healthcare marketers to managing stress and staying connected, find out what industry leaders say matters most.

02|23|22

The Year Ahead: Insights From the DHC and Industry Executives

Execs from Novartis, Otsuka, and e-Healthcare Solutions met to discuss what concerns them most this year. Find out if your brand’s priorities line up!

02|10|22

What Does Intouch Founder, CEO Have in Common With a Tennis Star?

Business pub Ingram’s featured Faruk Capan in January. Find out what it had to say about Capan, Intouch’s evolution, and its 2021 acquisition by pharma commercialization pioneer, EVERSANA.

01|20|22

A SpaceX Philosophy to Launching in Pharma

What’s rocket science got to do with cost-effective pharma product launches? The experts at EVERSANA have the answers. Read on and then get the complete white paper, which features 10 real-world examples of how NOT to launch.

01|11|22

2022 Pharma Marketing Trend to Watch: Musical Chairs

The Great Resignation and other factors are changing the makeup of every group within pharma marketing. Learn more about how to thrive despite this trend from the experts at Intouch.

Load More Posts