Healthcare Marketing Blogs


What Matters Most: The Trends That Will Shape Pharma Marketing in 2023

In our eighth annual trends forecast, dozens of experts from EVERSANA and EVERSANA INTOUCH explain the five issues pharma marketers will need to address in 2023.


Four Lessons from Digital Pharma East 

SVP Strategic Planning Jeff Greene recaps the four biggest issues that were discussed at Digital Pharma East and shares some of his favorite quotes from speakers.


Does Science Still Sell in Pharma Advertising?

Taegan Grice, Managing Director, Creative, EVERSANA INTOUCH Engage, was recently interviewed by Endpoints News in an article on the use of scientific imagery in pharmaceutical advertising.


The Changing World of Streaming: Three Things Pharma Marketers Need to Know Now 

Britt Travis of our Video Investment team explains what’s currently happening with streaming TV, and what pharma advertisers need to do.


Speak to the Heart

Director of Strategic Planning Nicole McCann-Davis shares the throughline of success in her career: whatever your goal, whoever your audience, you have to speak to their heart and inspire feeling.


Five Themes to Consider for Your Strategic Planning 

John Kenny, SVP of Strategic Planning, unveils the five key themes that were the focus of 2022’s annual internal brand-planning conference.


Look Who’s Talking! Catch Up on Expert Opinions 

It’s been a busy start to 2022, hasn’t it? In case you missed anything, we’ve rounded up what our experts have been explaining for you lately, so you can catch up here.


It’s National Doctors’ Day, But What Is Your Brand Doing to Help Them in Their Work EVERY Day?

It’s a simplification to say that the 1 million-plus physicians currently working in the United States are exhausted from the past two years. Now more than ever, they need concise, relevant communications to meet the needs of patients. Learn how your brand can help.


Intouch Insights From SXSW 2022, Part 2

Why “re-perception” might need to be your word of the year, why duality is such an important concept right now, and why our craft matters so much … find out what inspired us and how it relates to our work in pharma marketing.


Intouch’s Top Lessons From SXSW 2022, Part 1

Attendees converged on Austin once again after a two-year, pandemic-imposed hiatus. From the metaverse to our purpose as healthcare marketers to managing stress and staying connected, find out what industry leaders say matters most.

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