Healthcare Marketing Blogs


Inclusive Marketing: Having the Tools, People, and Process to Shape the Work

Inclusive marketing: What is it, what does it accomplish, and what impact does it have? Nicole McCann-Davis explains – and the statistics may surprise you.


Handling Economic Uncertainty: The Focus Pharma Marketers Need

Patients, marketing teams, and smaller organizations are feeling the pinch of economic uncertainty, despite pharma’s historic economic sturdiness. We explain the dual-pronged focus that pharma marketers need to both handle difficult times, and to set themselves up for longer-term success.


Exceeding Budgets & Falling Short: EVERSANA Leaders Tell Hard Truths About Omnichannel

EVERSANA leaders are raising the question the industry has been too afraid to ask aloud: Has omnichannel lived up to its promise?


The Issues That Matter Most in 2023: Equity

Equity is one of the five issues EVERSANA INTOUCH has identified as critical to success in 2023. Learn more!


The Issues That Matter Most in 2023: Talent Management

Talent management is one of the five issues EVERSANA INTOUCH has identified as critical to success in 2023. Learn more!


Visual Results: Introducing Google Ads’ “Image Assets” to Pharma Advertising

Pharma advertisers now have the option of adding images to their paid search ads.


Pharma Worries as Twitter Upheaval Continues

Justin Chase, SVP, Media, EVERSANA INTOUCH, was interviewed by Endpoints News reporter Beth Snyder Bulick for an article on pharmaceutical advertising on Twitter in the platform’s current state of disarray.


What Matters Most: The Trends That Will Shape Pharma Marketing in 2023

In our eighth annual trends forecast, dozens of experts from EVERSANA and EVERSANA INTOUCH explain the five issues pharma marketers will need to address in 2023.


Four Lessons from Digital Pharma East 

SVP Strategic Planning Jeff Greene recaps the four biggest issues that were discussed at Digital Pharma East and shares some of his favorite quotes from speakers.


Does Science Still Sell in Pharma Advertising?

Taegan Grice, Managing Director, Creative, EVERSANA INTOUCH Engage, was recently interviewed by Endpoints News in an article on the use of scientific imagery in pharmaceutical advertising.

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