April 4, 2024

Teva’s AUSTEDO XR Campaign Featured in MM+M

Man smiling holding a mug

MM+M recently named Teva Pharmaceuticals’ AUSTEDO XR campaign as their Campaign of the Week! AUSTEDO XR helps treat tardive dyskinesia (TD), a side effect of taking medications for mental illness. It’s estimated that some 85% of TD cases go undiagnosed.

To help patients and HCPs recognize TD, our team partnered with Teva on two new TV spots focusing on two different journeys of characters who have TD.

In the article, Elizabeth Rooney, Executive Creative Director, EVERSANA INTOUCH, explains the strategy behind the new TV spots.

“For pharma in general, it might be weeks or longer before you can even talk to your healthcare provider,” she says. “So that brand recall is important. In terms of all of the kinds of tools that we have at our disposal, a jingle is one of the most powerful ways to create that stickiness and that brand recall.”

At EVERSANA INTOUCH, we feel fortunate to partner with organizations like Teva where we can live out our mission of creating a healthier world for all.

“I love this sense of moving from moments of joy to others with a mastery of movements,” Rooney says. “I feel like this campaign infuses a sense of optimism and opportunity.”

Read the full MM+M article and watch the spots here.