Healthcare Marketing Blogs

11|21|22

What Matters Most: The Trends That Will Shape Pharma Marketing in 2023

In our eighth annual trends forecast, dozens of experts from EVERSANA and EVERSANA INTOUCH explain the five issues pharma marketers will need to address in 2023.

11|11|22

Monthly Medical Metaverse Digest

Stay up to date with our monthly digest on how the Medical Metaverse is changing everything, whether you’re a patient, a provider, a caregiver… or a brand marketer!

10|21|22

Four Lessons from Digital Pharma East 

SVP Strategic Planning Jeff Greene recaps the four biggest issues that were discussed at Digital Pharma East and shares some of his favorite quotes from speakers.

10|13|22

Two New Search Engines Target Gen Z (and E-A-T)

Senior SEO Specialist Sydney Kampschroeder explains what two new search engines can tell us about search and Gen Z!

10|10|22

The Monthly Medical Metaverse Digest

We keep you up to date with our latest digest on how the Medical Metaverse is changing everything, whether you’re a patient, a provider, a caregiver… or a brand marketer!

10|06|22

Does Science Still Sell in Pharma Advertising?

Taegan Grice, Managing Director, Creative, EVERSANA INTOUCH Engage, was recently interviewed by Endpoints News in an article on the use of scientific imagery in pharmaceutical advertising.

09|27|22

The Changing World of Streaming: Three Things Pharma Marketers Need to Know Now 

Britt Travis of our Video Investment team explains what’s currently happening with streaming TV, and what pharma advertisers need to do.

09|20|22

Keyword Coverage: Comparing Top SEO Tools

SEO VP Tylor Hermanson recently published a comparison of the efficacy of four top SEO tools on Search Engine Land.

09|13|22

No Laughing Matter: Humor in Pharma Advertising

EVERSANA INTOUCH SVP & Executive Creative Director Michelle Ziekert spoke with Endpoints recently about humor in healthcare advertising.

09|01|22

Google Update Targets Websites Prioritizing Search Engines Above People

Google’s latest update seeks to prioritize helpful original content made by people for people, rather than content made primarily to gain organic search traffic.

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