Healthcare Marketing Blogs
Cannes Lions, Ad Forum Spotlight The Chrysalis Initiative & EVERSANA INTOUCH in New Webinar, Article
Our award-winning campaign for The Chrysalis Initiative is showcased in a new article on Ad Forum, and in an upcoming webinar from Cannes Lions, where it won gold this year.
What We’re Watching for 2024 – Top Trends in Market Access
Learn the top trends in market access to watch for in 2024 and how they'll impact your brand's strategy and success in the dynamic pharma landscape.
Reaching New Global ‘Frontiers’ In Life Sciences
EVERSANA and Healthware colleagues reached new global 'Frontiers' together as they co-hosted the 2023 Frontiers Health conference in Rome, Italy. Learn more about the event in this recent blog.
Media Retrenchment: It’s Time to Rethink Ad Spend
"For the next 12 to 24 months, the media landscape is set to drastically change, and pharma marketers can’t miss this hidden opportunity." Justin Chase, EVP, EVERSANA INTOUCH Media, explains what's happening to PM360.
How Pharma Companies Can – And Should – Improve Social Determinants of Health
Social determinants of health are the non-medical factors that can drive as much as 80% of health outcomes. In this article, Becca Sturey, Senior Copywriter, EVERSANA INTOUCH Engage, explains more about SDOH, and how pharma companies are helping to improve them.
Move Over, White Whales – Zebras Are Here
Pharma has historically sought to find blockbuster drugs - the extremely popular drugs that elicit comparisons with the elusive white whale - but that has neglected "zebras," the symbol of rare disease. Fortunately, things are changing.
Pharma Needs To Stop Apologizing! Looking for Progress At Digital Pharma East.
Missed DPE 2023? Check out our assessment of the event and what pharma marketers should consider in their day-to-day.
How Pharma Brands Grow: Branding in a Performance Marketing World
Get new research insights and learn what makes a pharma brand grow in a world of brand and performance marketing.
What the Success of “Barbie” Means for Women’s Health
In a recent article for PharmaLive.com and Med Ad News, Elizabeth Rooney, Managing Director, Executive Creative Director, EVERSANA INTOUCH urges all healthcare marketers to make the most of "Barbie" grabbing the cultural zeitgeist to make a difference for women's health.
Accelerating Rare Disease Patient Engagement
Industry challenges in rare disease create an opportunity for brand marketers to advance patient engagement. Check out this POV to learn more.