Search Blogs

09|20|22

Keyword Coverage: Comparing Top SEO Tools

SEO VP Tylor Hermanson recently published a comparison of the efficacy of four top SEO tools on Search Engine Land.

09|01|22

Google Update Targets Websites Prioritizing Search Engines Above People

Google’s latest update seeks to prioritize helpful original content made by people for people, rather than content made primarily to gain organic search traffic.

08|03|22

EVERSANA INTOUCH Recognized as a Finalist for Multiple SEO Industry Awards 

The U.S. Search Awards have been recognizing the best and brightest in search marketing for over a decade, and that recognition is coming to EVERSANA INTOUCH’s SEO team. Recently, EVERSANA INTOUCH was named to the shortlist for three SEO awards: Best Large SEO Agency, Best Use of Search-Health, and Best Software Innovation, with the winners […]

12|09|21

Be What They Want / Be What They Need: The Overlap of SEO and Content Strategy

The most perfect content in the world is worthless when your target audience doesn’t see it. How do you make sure it’s found? Intouch experts have the answers.

11|30|21

Google’s 2021 Title Shakeup Part 2: Our SERP Title Analysis Study

Intouch’s SEO team looked at the recent changes from Google and how they affect pharma brands. Read on for their key observations and recommendations in part 2 of 2 posts on this important search update.

11|18|21

What Does Google’s Move to Responsive Search Ads for Paid Search Mean for Pharma?

Next year, RSAs will be the only text ad format that can be created or edited in standard paid search campaigns. Find out how your brand might be affected.

11|17|21

Google’s 2021 Title Shakeup Part 1: What Pharma Marketers Should Know

Intouch’s SEO team looked at the recent changes from Google and how they affect pharma brands. Read on for their key observations in part 1 of 2 posts on this important search update.

10|26|21

The E-A-T of Disease Awareness and Why Brands Need to Get It Right

Non-branded patient and HCP disease awareness websites present unique challenges when it comes to establishing expertise, authoritativeness, and trustworthiness. Learn how to give your sites a leg up.

07|22|21

What’s Happening With Google Ad Changes?

Google recently held its first Marketing Livestream in two years, showcasing the latest features for Google Ads. Here’s what pharma marketers need to know, including an update from Google just announced today.

06|21|21

Google’s New MUM Technology Enables More Contextual Responses

For consumers, MUM means Google will soon provide much more value. Read on to find out why brands should care about this game-changing evolution in search.

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