Search Blogs
05|20|26
Google AI Mode & What It Means for Pharma Search
Google’s shift to AI‑generated search is redefining how patients and healthcare professionals discover information. As advertising moves into conversational, intent‑driven experiences, pharma marketers are being pushed to rethink how they show up in moments that increasingly shape decision‑making.
05|15|26
2026 Pharma AI Overviews Report
In the past four years, AI has altered how users and technology discover and engage with information and continues to evolve and reshape the digital landscape. To better understand this transformation, our GEO/SEO team analyzed 10,000 pharmaceutical-specific keywords, uncovering a hidden layer of AI background searches and a rapidly changing landscape where nearly 75% of keywords now trigger AI Overviews and sources shift frequently.
09|03|25
Evolving Search Engine Marketing in Pharma: A New Era of Targeting Capabilities
A Google update marks a major shift for pharma marketers, enabling the use of first-party data tools like Customer Match and Remarketing, capabilities previously restricted in sensitive categories. These changes open new doors for precision targeting of HCPs and improved ROI in paid search. Download the POV to learn how your brand can stay competitive in this evolving landscape.
08|20|25
The Evolving Role of GenAI and Search Engine Marketing
AI is rewriting the rules of search, are you ready? Discover how pharma marketers can stay ahead in the GenAI era with smart, adaptable paid search strategies. Access the POV to learn more.
06|12|25
Inside Google’s AI Mode: Exploring Differentiators to Other AI-Search Options
Google’s AI Mode is fundamentally changing how people find health information online. For pharma marketers, this presents a critical opportunity to build trust and ensure compliance by optimizing content for AI, adapting how we advertise and measuring success. Ensure your brand is prepared. Download the POV to learn more.
06|02|25
2025 Pharma Generative Search Report
Generative AI has rapidly reshaped the pharma landscape, embedding itself into nearly every digital tool we use. With platforms like Google’s AI Overviews and ChatGPT redefining search, pharma marketers must rethink how they reach and engage audiences in this evolving ecosystem. Our innovative SEO team conducted a comprehensive analysis within the pharma industry. Download the report to see our findings.
05|07|25
2025 and Beyond: Generative Search Predictions
In 2024 and 2025, the search landscape has seen massive evolutions through the introduction of artificial intelligence (AI) and generative search. EVERSANA INTOUCH’s innovative SEO team has stayed ahead of these changes, proactively embracing and adapting to new paradigms. Learn about the team's predictions for 2025 and beyond in this blog.
11|20|24
The Evolution of Search: How OpenAI’s SearchGPT Enhances ChatGPT’s Capabilities
After nearly a year of stagnant growth, ChatGPT is gaining momentum once again. In this POV, we explore the future of search behavior and emphasize the importance for life science organizations to understand OpenAI’s latest innovation incorporating SearchGPT directly into ChatGPT.
07|31|24
Navigating Google’s Third-Party Cookies Update: Expert Perspective
Following Google’s announcement that it will not be moving forward with its plan to phase out third-party cookies on Chrome, industry discussions have surged around this hot topic. Read our expert perspective.
06|20|24
An Early Impact Analysis of Google’s AI Overviews
Google's AI Overviews are impacting search behavior and pharma marketers must adapt their SEO strategies to survive. Read the full POV for actionable insights on navigating this significant change.