Tylor Hermanson, VP of SEO at EVERSANA INTOUCH, was named one of the top 10 SEO expert articles of 2022 by Search Engine Land, the news hub for search engine marketing and optimization.
Tylor’s article, which was the third most-read expert article for the site in 2022, compared four leading SEO tools (GSC, Ahrefs, Semrush, and Moz) to determine how well they each performed in terms of keyword coverage for pharma-related domains.
Tylor and his team performed the experiment by measuring the performance of the tools in a variety of ways. In addition to complex performance metrics of each SEO tool, the overall conclusion drawn was broader than this specific test: Tylor noted the importance of testing competing products, regularly, in a variety of ways, and testing them in ways that are specific to your industry. Good advice to be certain that you’re choosing the best tools for your job based on the latest and most accurate information!