Search Marketing Blogs
Google Goes AI: Details on the Search Generative Experience
Google's Magi, or Search Generative Experience, is bringing ChatGPT-like generative AI answers to search results. SEO VP Tylor Hermanson highlights what we need to know now for healthcare search.
Paid Search + AI: What’s Changing?
AI technologies like ChatGPT and Bard are disrupting the paid search field, and Keith Spisak, Group Media Director, Paid Search, explains what's happening and what to expect.
Connecting With Your Audience in the Era of Multimodal Search
Search engine optimization is ever-evolving, and today, we're in the era of multimodal search. Mitch Hankins explains what that means, and the five things that life-science marketers need to do to keep their content findable in this new paradigm.
One of the Most-Read SEO Articles in 2022: Test of Competing Tools by EVERSANA INTOUCH VP & Team
One of the most-read SEO articles in all of 2022 was from EVERSANA INTOUCH VP Tylor Hermanson.
Keyword Coverage: Comparing Top SEO Tools
SEO VP Tylor Hermanson recently published a comparison of the efficacy of four top SEO tools on Search Engine Land.
Google Update Targets Websites Prioritizing Search Engines Above People
Google's latest update seeks to prioritize helpful original content made by people for people, rather than content made primarily to gain organic search traffic.
Google’s 2021 Title Shakeup Part 2: Our SERP Title Analysis Study
Intouch’s SEO team looked at the recent changes from Google and how they affect pharma brands. Read on for their key observations and recommendations in part 2 of 2 posts on this important search update.
Google’s New MUM Technology Enables More Contextual Responses
For consumers, MUM means Google will soon provide much more value. Read on to find out why brands should care about this game-changing evolution in search.
Google’s Core Web Vitals Update: Is Your Brand Ready?
Find out what Intouch is doing to help clients prepare for the latest algorithm change, which could affect site ranking, plus user and page experience.
Voice Answers: Innovating in SEO With AnswerVox®
To date, 19M consumers have used voice search to locate health-related information. That number is expected to grow. Are voice assistants correctly representing your brands and indications? Learn how Intouch can help you find out.