Strategy Blogs


Leveraging Generative AI in Brand Planning

The integration of generative AI into brand planning within the life sciences sector is a burgeoning trend. Yet findings from our second annual survey of brand planning executives indicate that less than half are currently leveraging or intending to leverage generative AI for brand planning in 2024. Access our whitepaper for survey insights and get recommendations to harness AI in your brand planning.


What If You Could Supercharge Your Brand Plan?

Do you ever wonder what brand planning would be like if there was no budget, no naysayers and no restrictions? Use the power of "what if" to supercharge your brand plan. Learn more in our latest blog.


How Pharma Brands Grow: Branding in a Performance Marketing World

Get new research insights and learn what makes a pharma brand grow in a world of brand and performance marketing.


Why Fighting Cancer Requires Creativity. Observations from ASCO 2023

ASCO 2023 brings together the best minds and the brightest ideas in oncology. Learn how observations from the event are shaping brand strategy.


Three Reasons Oncology Marketers Need a Tumor Journey, Not Just a Patient Journey

Marketers traditionally use a patient journey, but for the complex field of oncology, a "tumor journey" approach may make more sense. Find out what that is and how it helps oncology marketers engage with all of their important stakeholders.


Agency Leaders Forecast 2023 in Med Ad News Series

EVERSANA INTOUCH leadership were featured throughout Med Ad News' annual Healthcare Agency Roundtable, which asks industry leaders for their opinions on a variety of topics.


Peanut Butter & Chocolate, Strategy & Creative: Perfect Pairings

Suzanne Martinez, Group Director, Strategic Planning, EVERSANA INTOUCH Proto, explains how two already-great things can be better together than they are separately.


Why “Just the Facts” Is Never Enough in Pharma Marketing

Facts matter, of course, but will they stop your audiences in their tracks long enough to get your message across? Find out what may be missing from your campaigns, and what you can do about it.


5 Tips for Shifting Pharmaceutical Campaigns From Cliché to Compelling

There’s no perfect formula for emotionally connecting with audiences, but there are things brand marketers and their agency partners can do to arrive at a campaign that resonates, drives behavior, increases sales, and yes, maybe win some awards.


Advice to Pharma Marketers: Listen or Lose Out

When we don't listen, we miss opportunities to make our work more effective, compelling, successful, and equitable. Learn more about common pharma marketing pitfalls and how to circumvent them.

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