Strategy Blogs
04|03|25
AI in Pharma Brand Planning: Insights from Our Latest Survey
Artificial Intelligence (AI) is revolutionizing various industries, and pharma is no exception. A recent article from Marketing & Pharma highlights the findings from EVERSANA’s third-annual brand planning survey and the role AI plays in brand planning. Read the blog to learn more.
02|10|25
Next-Generation Brand Planning: (Unexpected) Worrying Trends Demand a Rethink on Brand Planning
In our third annual report on the state of brand planning, EVERSANA surveyed nearly 100 brand planning executives across biopharmaceuticals, diagnostics and medical devices. This year, we expanded our assessment by hosting 111 marketing leaders from around the globe at a client advisory board in Napa Valley, California, to hear firsthand about key advancements and persistent challenges in brand planning. Download the POV to learn more.
07|11|24
5 Key Trends Shaping Healthcare and the Customer Experience
Brand planning in the pharmaceutical industry is a complex and strategic endeavor, involving numerous stakeholders to develop an effective road map for the upcoming year. This process is essential for maximizing a brand’s potential in a competitive market, yet it can often be challenging and overwhelming. However, with the right insights and strategies, it doesn’t have to be.
07|01|24
Maximizing Your Content Investment
Download the POV to learn how to extend the lifespan of your best content, reach new audiences, reinforce your message, save time and enhance your brand’s visibility.
06|27|24
Beyond the Data: Unleashing Creativity in HCP Marketing
Most healthcare marketers believe that the best way to break through is by way of cold, hard medical claims over creative assets such as taglines, distinctive visuals and sonic branding. However, our research suggests that these distinctive assets are crucial for brand recognition among HCPs. In other words, your brand’s distinctive assets matter as much as your brand’s clinical data. Access the POV to learn more.
05|23|24
Leveraging Generative AI in Brand Planning
The integration of generative AI into brand planning within the life sciences sector is a burgeoning trend. Yet findings from our second annual survey of brand planning executives indicate that less than half are currently leveraging or intending to leverage generative AI for brand planning in 2024. Access our whitepaper for survey insights and get recommendations to harness AI in your brand planning.
05|07|24
What If You Could Supercharge Your Brand Plan?
Do you ever wonder what brand planning would be like if there was no budget, no naysayers and no restrictions? Use the power of "what if" to supercharge your brand plan. Learn more in our latest blog.
08|28|23
How Pharma Brands Grow: Branding in a Performance Marketing World
Get new research insights and learn what makes a pharma brand grow in a world of brand and performance marketing.
06|08|23
Why Fighting Cancer Requires Creativity. Observations from ASCO 2023
ASCO 2023 brings together the best minds and the brightest ideas in oncology. Learn how observations from the event are shaping brand strategy.
04|17|23
Three Reasons Oncology Marketers Need a Tumor Journey, Not Just a Patient Journey
Marketers traditionally use a patient journey, but for the complex field of oncology, a "tumor journey" approach may make more sense. Find out what that is and how it helps oncology marketers engage with all of their important stakeholders.