Data/Analytics Blogs
03|07|25
Redefining Loyalty: The Role of Decentralized Healthcare and Data Ownership
This POV explores how decentralized healthcare models and data ownership are transforming patient loyalty, and highlights strategies to foster loyalty in this new landscape. Download the POV to learn more.
01|30|25
The Power of Data and Machine Learning to Optimize HCP Prescription Volume
In a recently published article from Med Ad News, co-authors Iyiola Obayomi, SVP, Managing Director, Data & Analytics, at EVERSANA INTOUCH, and Pierantonio Russo, MD, FCPP, FAAP, STS, Chief Medical Officer at EVERSANA, discuss the power of data and analytics and machine learning (ML) to optimize HCP targeting and prescription volume.
12|31|24
Harnessing Data for Pharma Marketing Success: Insights From a Roundtable
In the dynamic world of pharmaceutical marketing, data-driven strategies are becoming indispensable. The recent roundtable hosted by the DHC Group titled “Data Driven Transformation in Healthcare Marketing,” featured industry experts including the managing director of the EVERSANA INTOUCH Tech & Transformation affiliate, Shane Mayer, who provided valuable insights into the evolving role of data in […]
10|22|24
Scaling Success: Transforming Pharma Marketing With Data-Driven Insights
In the dynamic world of pharmaceutical marketing, staying ahead requires innovation and advanced data analytics to provide valuable insights and achieve brand success. Joey Morrissey, Senior Director, Analytics, recently presented various data and analytics business use cases during a webinar highlighting how EVERSANA INTOUCH drives business impact using Tableau Pulse.
10|15|24
Lead Time Is All You Need: Patient Identification for Cell and Gene Therapies
Discover how EVERSANA’s cutting-edge approach is revolutionizing patient identification for cell and gene therapies. In our white paper, “Lead Time Is All You Need: Patient Identification for Cell and Gene Therapies Using Machine Learning and Advanced Data Analytics,” we explore the transformative power of machine learning and advanced data analytics in the world of healthcare.
09|20|24
Unleashing the Power of AI: Predictive Analytics in Healthcare Marketing
Predictive analytics is revolutionizing healthcare marketing by leveraging AI to make data-driven decisions. In this POV, we explore how the use of predictive models enhances engagement by targeting the right audiences, optimizing marketing strategies and best utilizing marketing dollars.
08|15|24
Maximizing ROI in Medical and Disease Education Programs: A Marketing Analytics Perspective
In the ever-evolving landscape of healthcare marketing, understanding audience engagement and measuring success is paramount. In a recent PM360 Think Tank article, Iyiola Obayomi, SVP, Managing Director of Analytics, shared his expertise on mastering metrics. Let’s explore key insights from his perspective. Audience-Centric Metrics: Historically, marketers relied on superficial metrics like likes and shares. However, […]
06|27|23
Are You Ready for GA4? Enhancements for Measuring Engagement
GA4 is the future of measurement for you and your brand. Prepare and learn about the enhancements for better engagement analytics.
03|23|22
Performance Visualization Simplified
Data is the key to fine-tuning your messaging and measuring performance, but let's face it - it's not always easy to wade through or understand. No problem, say the experts at Intouch Analytics. InvisionNow does the hard part for you!
01|27|22
Data Privacy Day: A Great Time to Update Your Data Structures
People are more concerned than ever about what happens to the data they share online. What is your brand doing to protect it?