Data/Analytics Blogs
10|15|24
Lead Time Is All You Need: Patient Identification for Cell and Gene Therapies
Discover how EVERSANA’s cutting-edge approach is revolutionizing patient identification for cell and gene therapies. In our white paper, “Lead Time Is All You Need: Patient Identification for Cell and Gene Therapies Using Machine Learning and Advanced Data Analytics,” we explore the transformative power of machine learning and advanced data analytics in the world of healthcare.
09|20|24
Unleashing the Power of AI: Predictive Analytics in Healthcare Marketing
Predictive analytics is revolutionizing healthcare marketing by leveraging AI to make data-driven decisions. In this POV, we explore how the use of predictive models enhances engagement by targeting the right audiences, optimizing marketing strategies and best utilizing marketing dollars.
08|15|24
Maximizing ROI in Medical and Disease Education Programs: A Marketing Analytics Perspective
In the ever-evolving landscape of healthcare marketing, understanding audience engagement and measuring success is paramount. In a recent PM360 Think Tank article, Iyiola Obayomi, SVP, Managing Director of Analytics, shared his expertise on mastering metrics. Let’s explore key insights from his perspective. Audience-Centric Metrics: Historically, marketers relied on superficial metrics like likes and shares. However, […]
06|27|23
Are You Ready for GA4? Enhancements for Measuring Engagement
GA4 is the future of measurement for you and your brand. Prepare and learn about the enhancements for better engagement analytics.
03|23|22
Performance Visualization Simplified
Data is the key to fine-tuning your messaging and measuring performance, but let's face it - it's not always easy to wade through or understand. No problem, say the experts at Intouch Analytics. InvisionNow does the hard part for you!
01|27|22
Data Privacy Day: A Great Time to Update Your Data Structures
People are more concerned than ever about what happens to the data they share online. What is your brand doing to protect it?
10|07|21
4 State Data Privacy Laws Pharma Marketers Need to Know About
Experts agree -- there will be more data privacy laws governing how businesses use the personal consumer data they collect. Find out what pharma marketers need to know about the four privacy laws in play so far.
08|25|21
iOS 15 Update: Mail Privacy Protection
How will pharma marketers continue to deliver ethical, quality email experiences and personalization when Apple's update hits? Read our POV to find out.
06|03|21
Predicting the Future of Data Privacy Regulation
Get our summary of a discussion between the Coalition for Healthcare Communication and Alison Pepper, EVP of Government Relations at the 4A's, about the current data-privacy landscape.
06|30|20
Data Targeting for Rare Diseases
Some 7,000 different rare diseases affect 25-30 million Americans, but how can pharma marketers find them? Data analytics can help.