Modern Marketing Blogs
08|04|26
From Outputs to Outcomes: Mike Guarino on the Future of Commercialization
What does it take to be a true "category of one" in today's rapidly evolving healthcare landscape? In this Fierce Pharma interview, EVERSANA INTOUCH CEO Mike Guarino discusses the shift from outputs to outcomes, the growing role of AI in commercialization, and why the competitive advantage isn't data alone, but the stories it helps brands tell. Watch the interview excerpt to hear his perspective on the future of healthcare commercialization.
07|16|26
Webinar Recap: What Pharma Can Learn From Cannes Lions 2026
What can pharma marketers learn from the most awarded creative work in the world? Watch the recording of our recent Cannes Lions webinar to discover the standout campaigns, emerging themes and practical lessons shaping the future of marketing.
06|10|26
A New Blueprint for Brand Campaigns In Pharma Marketing
Pharma marketers can no longer rely on in-market demand alone to drive growth. In a crowded, AI-powered landscape, brands must build connection and familiarity earlier to unlock stronger performance later. This POV reveals the five pillars behind campaigns that drive real ROI.
08|15|25
Reimagining Omnichannel: A New Blueprint for Pharma Marketing
Dan Gandor, EVP, Head of Omnichannel and Digital Transformation, is leading the conversation on what modern pharma marketing should look like. In a recent article in Pharmaceutical Commerce, he shared his insights on how omnichannel strategy has evolved, from fragmented tactics to orchestrated, customer-first experiences. Read the blog to learn more.
05|08|24
Observations & Industry Predictions from Adobe Summit
There are no shortage of detailed recaps coming out of the 2024 Adobe Summit – so rather than a play-by-play, here are some observations from the floor and a synthesis of what all that was abuzz at Adobe Summit may indicate for the work we all do. Read the POV to learn more.
02|14|24
How the New Media Landscape Is Rendering Traditional Media Agencies Obsolete
Is your brand positioned for success in today's media landscape? In this blog, Justin Chase, EVP, Media, explains how the new media landscape is rendering traditional media agencies obsolete and what you can do to take advantage of these trends.
02|12|24
Who Won the Super Bowl and More Importantly Why?
In this blog, John Kenny, EVP, Managing Director, Strategic Planning, analyzes which brands stood out in the Super Bowl LVIII commercials and why.
10|19|23
Media Retrenchment: It’s Time to Rethink Ad Spend
"For the next 12 to 24 months, the media landscape is set to drastically change, and pharma marketers can’t miss this hidden opportunity." Justin Chase, EVP, EVERSANA INTOUCH Media, explains what's happening to PM360.
05|26|23
Delivering the Sales Interaction of the Future
Chris Weber, SVP, Strategic Development, explains the three keys to successfully integrating personal and non-personal promotion.
06|22|22
Start With Easy: Unlocking Opportunity With Behavior Design
Devon Cross, Matthew Griffith, and Jay Paramsothy explain how our Behavior Design workshops use the principles of behavioral economics to drive behavior change toward brand goals.