Modern Marketing Blogs


Observations & Industry Predictions from Adobe Summit

There are no shortage of detailed recaps coming out of the 2024 Adobe Summit – so rather than a play-by-play, here are some observations from the floor and a synthesis of what all that was abuzz at Adobe Summit may indicate for the work we all do. Read the POV to learn more.


How the New Media Landscape Is Rendering Traditional Media Agencies Obsolete

Is your brand positioned for success in today's media landscape? In this blog, Justin Chase, EVP, Media, explains how the new media landscape is rendering traditional media agencies obsolete and what you can do to take advantage of these trends.


Who Won the Super Bowl and More Importantly Why?

In this blog, John Kenny, EVP, Managing Director, Strategic Planning, analyzes which brands stood out in the Super Bowl LVIII commercials and why.


Media Retrenchment: It’s Time to Rethink Ad Spend

"For the next 12 to 24 months, the media landscape is set to drastically change, and pharma marketers can’t miss this hidden opportunity." Justin Chase, EVP, EVERSANA INTOUCH Media, explains what's happening to PM360.


Delivering the Sales Interaction of the Future

Chris Weber, SVP, Strategic Development, explains the three keys to successfully integrating personal and non-personal promotion.


Start With Easy: Unlocking Opportunity With Behavior Design

Devon Cross, Matthew Griffith, and Jay Paramsothy explain how our Behavior Design workshops use the principles of behavioral economics to drive behavior change toward brand goals.


Allow Ourselves to (Re) Introduce Ourselves: The EVERSANA INTOUCH Brand Launch 

Should our new brand matter to you? Give us a minute to convince you. We think you'll agree!


Five Themes to Consider for Your Strategic Planning 

John Kenny, SVP of Strategic Planning, unveils the five key themes that were the focus of 2022's annual internal brand-planning conference.


Intouch Expert Talks With MM+M on Preparing for the ‘New Not-Normal’

Find out what Intouch B2D's SVP, client services director, Shane Mayer, thinks healthcare marketers must do to give today's audiences what they want and need.


Overwhelmed by Omnichannel? We’ve Got Your Back

Omnichannel marketing offers the options pharma marketers need to understand, reach, and make meaningful connections with their audiences. Find out more from the experts at Intouch.

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