Search Blogs
05|20|26
Google AI Mode & What It Means for Pharma Search
Google’s shift to AI‑generated search is redefining how patients and healthcare professionals discover information. As advertising moves into conversational, intent‑driven experiences, pharma marketers are being pushed to rethink how they show up in moments that increasingly shape decision‑making.
05|15|26
2026 Pharma AI Overviews Report
In the past four years, AI has altered how users and technology discover and engage with information and continues to evolve and reshape the digital landscape. To better understand this transformation, our GEO/SEO team analyzed 10,000 pharmaceutical-specific keywords, uncovering a hidden layer of AI background searches and a rapidly changing landscape where nearly 75% of keywords now trigger AI Overviews and sources shift frequently.
11|18|25
Beyond the Nomination: How EVERSANA INTOUCH’S SEO Team is Engineering the Future of Search
We’re proud to share that EVERSANA INTOUCH has once again been named a finalist for SEO Agency of the Year at the US Agency Awards! This recognition is more than a nod to our team’s dedication; it’s a testament to the relentless innovation driving our work every day. It reflects the bold, future-focused mindset that’s reshaping what SEO can achieve in one of the most complex, highly regulated industries in the world.
11|20|24
The Evolution of Search: How OpenAI’s SearchGPT Enhances ChatGPT’s Capabilities
After nearly a year of stagnant growth, ChatGPT is gaining momentum once again. In this POV, we explore the future of search behavior and emphasize the importance for life science organizations to understand OpenAI’s latest innovation incorporating SearchGPT directly into ChatGPT.
05|18|23
Google Goes AI: Details on the Search Generative Experience
Google's Magi, or Search Generative Experience, is bringing ChatGPT-like generative AI answers to search results. SEO VP Tylor Hermanson highlights what we need to know now for healthcare search.
05|05|23
Paid Search + AI: What’s Changing?
AI technologies like ChatGPT and Bard are disrupting the paid search field, and Keith Spisak, Group Media Director, Paid Search, explains what's happening and what to expect.
04|07|23
Connecting With Your Audience in the Era of Multimodal Search
Search engine optimization is ever-evolving, and today, we're in the era of multimodal search. Mitch Hankins explains what that means, and the five things that life-science marketers need to do to keep their content findable in this new paradigm.
01|03|23
One of the Most-Read SEO Articles in 2022: Test of Competing Tools by EVERSANA INTOUCH VP & Team
One of the most-read SEO articles in all of 2022 was from EVERSANA INTOUCH VP Tylor Hermanson.
10|13|22
Two New Search Engines Target Gen Z (and E-A-T)
Senior SEO Specialist Sydney Kampschroeder explains what two new search engines can tell us about search and Gen Z!
09|20|22
Keyword Coverage: Comparing Top SEO Tools
SEO VP Tylor Hermanson recently published a comparison of the efficacy of four top SEO tools on Search Engine Land.