April 17, 2024

SXSW Roundup: Takeaways from South by 2024

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Missed our SXSW coverage from the 2024 conference? Check out all the valuable insights our team on the ground curated while in Austin, TX!

  • SXSW 2024 Insights: Why the Greatest Risk a Brand Can Take Is Being Ordinary, Part 1
    • In this blog, Hattie Stearns, Senior Director of Experience DesignOps, delves into several key trends and insights from Day 1 of the conference, including the importance of building authentic immersive experiences that enable human connection, how the best brands create communities, and why the greatest risk a brand can take is being ordinary.
  • The New Authenticity: SXSW 2024 Insights, Part 2
    • At SXSW 2024, amidst a confluence of marketing, technology, AI, and design, one word seemed to echo through every conversation, panel, and workshop: authenticity. It’s fascinating, isn’t it? The idea of being genuine, real, and true — qualities so deeply sought after in everything we do, yet so complex and rich when we pause to unpack them. Download the POV to learn more.
  • Dispatches from SXSW 2024: Keep Austin Weird, Keep Healthcare Human
    • In a recent piece published by PM360, Amber Benson, SVP, Strategic Development, shares four key themes she heard throughout the SXSW 2024 healthcare sessions.
  • The Power of Co-Creation in Cultivating Authenticity
    • In an article published by Med Ad News and PharmaLive.com, Hattie Stearns, Senior Director of Experience DesignOps, provides five key takeaways she observed as a brand and design lead at SXSW 2024.