March 15, 2024

The Power of Co-Creation in Cultivating Authenticity

Diverse hands touching white paper mockup pink wallpaper

In a recent article published by Med Ad News and, Hattie Stearns, Senior Director of Experience DesignOps, provides five key takeaways she observed as a brand and design lead at SXSW 2024.

In the article, Hattie expands on each takeaway and highlights the responsibility we have as marketers to co-create and cultivate authentically.

  • Art meets tech for healing and community
  • Brands getting real
  • Designing with heart and inclusivity
  • Learning through stories
  • AI with a human touch

“Co-creation isn’t just a strategy; it’s a philosophy, one that ensures products and experiences are not just for people but by them. It champions diversity, drives innovation, builds, trust, and most importantly, it keeps us all tethered to what truly matters—authenticity, connection, and our shared humanity.”

– Hattie Stearns

Read Hattie’s full article for Med Ad News and here.