SXSW Blogs


SXSW Roundup: Takeaways from South by 2024

Missed our SXSW coverage from the 2024 conference? Check out all the valuable insights our team on the ground curated while in Austin, TX!


The New Authenticity: SXSW 2024 Insights, Part 2

At SXSW 2024, amidst a confluence of marketing, technology, AI, and design, one word seemed to echo through every conversation, panel, and workshop: authenticity. Download the POV to learn more.


The Power of Co-Creation in Cultivating Authenticity

In a recent article published by Med Ad News and, Hattie Stearns, Senior Director of Experience DesignOps, provides five key takeaways she observed as a brand and design lead at SXSW 2024.


SXSW 2024 Insights: Why the Greatest Risk a Brand Can Take Is Being Ordinary, Part 1

In this blog, Hattie Stearns, Senior Director of Experience DesignOps, delves into several key trends and insights from Day 1 of the conference, including the importance of building authentic immersive experiences that enable human connection, how the best brands create communities, and why the greatest risk a brand can take is being ordinary.


Intouch Insights From SXSW 2022, Part 2

Why “re-perception” might need to be your word of the year, why duality is such an important concept right now, and why our craft matters so much ... find out what inspired us and how it relates to our work in pharma marketing.


Intouch’s Top Lessons From SXSW 2022, Part 1

Attendees converged on Austin once again after a two-year, pandemic-imposed hiatus. From the metaverse to our purpose as healthcare marketers to managing stress and staying connected, find out what industry leaders say matters most.


The Mental Health Epidemic of 2021: Cause, Effect, Solution

It's more important than ever that healthcare brands ensure information is factual, comprehensible, and available. Learn how your brand can support patients, caregivers, and HCPs when they need it most.


Mental Health – A Central Theme of SXSW 2021

The pandemic has been more widespread and enduring than any disaster in living memory, and it's taking a toll on our psyches. How can healthcare and healthcare brands help?


Intentional Technology – A Central Theme of SXSW 2021

When even the SXSW tech crowd is feeling burned out on technology, you know it's a trend to pay attention to. Find out what we learned about the intentional use of tech, and what it means for healthcare brands.


Addressing Inequity – A Central Theme of SXSW 2021

As healthcare marketers, we have both power and responsibility to create changes in the system to make it more equitable for all. Find out what we learned at SXSW this year, and how your brand can be more inclusive -- and helpful for all -- from day one.