SXSW Blogs


Intouch Insights From SXSW 2022, Part 2

Why “re-perception” might need to be your word of the year, why duality is such an important concept right now, and why our craft matters so much ... find out what inspired us and how it relates to our work in pharma marketing.


Intouch’s Top Lessons From SXSW 2022, Part 1

Attendees converged on Austin once again after a two-year, pandemic-imposed hiatus. From the metaverse to our purpose as healthcare marketers to managing stress and staying connected, find out what industry leaders say matters most.


The Mental Health Epidemic of 2021: Cause, Effect, Solution

It's more important than ever that healthcare brands ensure information is factual, comprehensible, and available. Learn how your brand can support patients, caregivers, and HCPs when they need it most.


Mental Health – A Central Theme of SXSW 2021

The pandemic has been more widespread and enduring than any disaster in living memory, and it's taking a toll on our psyches. How can healthcare and healthcare brands help?


Intentional Technology – A Central Theme of SXSW 2021

When even the SXSW tech crowd is feeling burned out on technology, you know it's a trend to pay attention to. Find out what we learned about the intentional use of tech, and what it means for healthcare brands.


Addressing Inequity – A Central Theme of SXSW 2021

As healthcare marketers, we have both power and responsibility to create changes in the system to make it more equitable for all. Find out what we learned at SXSW this year, and how your brand can be more inclusive -- and helpful for all -- from day one.