October 30, 2023

A Revolutionary AI Use Case in Healthcare Communications: KOL “Digital Representations”

At EVERSANA INTOUCH, we’ve expertly honed the ability to produce lifelike people in 100% AI-generated video. The results are astounding. In fact, viewers are rarely able to detect that the characters they’re watching are completely AI generated without reading a disclaimer.

This approach clearly has the potential to revolutionize the way we produce and disseminate content in the life sciences industry. Yet, we wanted to be sure we understood the implications of this approach in the minds of our audience. In this POV, we explore the perceptions of AI-generated videos and share insights from our own study to seek a greater understanding surrounding the use of AI-generated Key Opinion Leader (KOL) videos in the healthcare industry.

Download the POV to see what we found in the research conducted, including three key learnings for healthcare marketers to know about AI-produced KOL videos.