Build or Buy? Increasing — Or Outsourcing — Your Marketing Capabilities
When does it make sense to build your own team internally, and when does it make sense to outsource certain capabilities to partners? In the latest POV from EVERSANA INTOUCH, the pros and cons of each approach -- and when to do each -- are broken down and considered.
What Matters Most: The Trends That Will Shape Pharma Marketing in 2023
In our eighth annual trends forecast, dozens of experts from EVERSANA and EVERSANA INTOUCH explain the five issues pharma marketers will need to address in 2023.
What Matters Most: The Trends That Will Shape Pharma Marketing in 2022
Through the lens of 7 trends, we examine how our lives have changed over the past two years, and what pharma marketers need to do to recognize and weed out old assumptions and approaches to how we do business in 2022, and beyond.
Show Your Work: Quantifying Impact to Communicate Your Marketing Strategy
In this POV, we explain a 5-step framework for making the best strategic decisions for your brand.
iOS 15 Update: Mail Privacy Protection
How will pharma marketers continue to deliver ethical, quality email experiences and personalization when Apple's update hits? Read our POV to find out.
Trans Healthcare: How Pharma Marketers Can Positively Impact This Underserved Community
In this POV, you’ll learn about the hurdles transgender people face in seeking care, and how pharma marketers can help clear the path.
Digital Accessibility in Pharma
Creating content and tools that can be accessed by people with disabilities is vital to healthcare marketers. Is your brand ready to improve accessibility for all?
Why Clubhouse Sucks … But Might Be Exactly What Pharma Needs Right Now
What makes Clubhouse unique (at the moment) is its hyper-focus on audio. In this POV, we discuss the good, the bad, and the ugly of this social app, and how pharma can participate in this evolving space.
Urgency at SXSW: Innovate at the Speed of the Pandemic
Inequity, tech burnout, a year of isolation – the pandemic has taken a toll on each of us. Learn more about how healthcare brands can ease these burdens and move forward successfully in this changed world.
What Matters Most: The Trends That Will Shape Pharma Marketing in 2021
Each year, Intouch creates a “what to watch for” POV to help pharma marketers prepare for the coming year. Here, we explore 5 interrelated aspects of the pandemic’s effects, predict how they will continue to play out in 2021, and recommend how to grow and benefit from them.