POV Blogs


The New Authenticity: SXSW 2024 Insights, Part 2

At SXSW 2024, amidst a confluence of marketing, technology, AI, and design, one word seemed to echo through every conversation, panel, and workshop: authenticity. Download the POV to learn more.


AI IN LIFE SCIENCES MARKETING: Execs Dish on the Potential Benefits and Perceived Barriers

At EVERSANA INTOUCH, we’re pharmatizing AI – and to do that optimally, we needed to know exactly what the biggest desires and barriers are. Download the POV to learn what 30 life-sciences marketers said their priorities were and what difficulties they were facing in putting these new solutions to work.


First and Third-Party Cookies – Privacy Implications on Paid Media

In the dynamic realm of digital marketing, leveraging first-party and third-party cookies is akin to navigating uncharted territories. And while these data sources have long been the bedrock of digital strategies, the landscape has drastically shifted with the surge in privacy legislation. In this POV, we outline how valuable data from first-party and third-party cookies […]


A Revolutionary AI Use Case in Healthcare Communications: KOL “Digital Representations”

Download this POV to learn insights from research on the perceptions of AI-generated videos, specifically digital representations of KOLs.


Digital Medicine in Pharma: A Marketers’ Guide for Launch, Promotion and Life Cycle Management

Beyond the pill, there are treatments that pharma marketers are launching, promoting and managing throughout their life cycle. Check out this POV, for a guide on marketing digital medicine in pharma.


Re-Imagining Promotional Medical Education: A New POV

Too many marketers have an outdated idea of what promotional medical education is. In this new POV, we explain what it can be - and what it can do - today!


How Pharma Brands Grow: Branding in a Performance Marketing World

Get new research insights and learn what makes a pharma brand grow in a world of brand and performance marketing.


Accelerating Rare Disease Patient Engagement

Industry challenges in rare disease create an opportunity for brand marketers to advance patient engagement. Check out this POV to learn more.


Why Market Access Matters to Marketers More Than Ever

Payer marketing, reimbursement strategy, payer engagement, market access – whatever term your organization might use, optimizing your brand value and communicating that value to your stakeholders is a vital discipline. Learn why.


Inspiring Action: Pharma Advertisers as a Force to Address Climate-Related Health Inequities 

Climate change - and the health inequities it exacerbates - demand immediate attention, and pharma advertisers are uniquely positioned to drive change.

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