Innovation Blogs


5 Key Trends Shaping Healthcare and the Customer Experience

Brand planning in the pharmaceutical industry is a complex and strategic endeavor, involving numerous stakeholders to develop an effective road map for the upcoming year. This process is essential for maximizing a brand’s potential in a competitive market, yet it can often be challenging and overwhelming. However, with the right insights and strategies, it doesn’t have to be.


Lessons from Lions: EVERSANA INTOUCH Takes on Cannes 

In this POV, we delve into the insights we gathered from Cannes 2024, exploring the practicalities of creativity, the intelligent use of artificial intelligence, and the importance of cultural changemaking.


Apple Packs a Punch at WWDC: A Pocketful of Power With Apple Intelligence

The possibilities for pharma marketing in the age of AI are vast. Learn about the next development worth watching, Apple Intelligence, and its potential impact in life sciences and healthcare.


GenAI in the Real World: A Q&A With Creative Technologist Chris Valleskey

Learn from Chris Valleskey, creative technologist, in a conversation about how genAI has influenced pharma marketing and life sciences, and advice for applying AI in the real world.


Insights from the 2024 Cannes Lions Pharma Jury Room 

In a recent article published by MedAdNews and, Susan Perlbachs, Chief Creative Officer at EVERSANA INTOUCH, shares five key themes from her experience serving on the esteemed jury for the Cannes Lions Health 2024 Pharma show. 


ICYMI: FUEL 2024. Transform Tomorrow.

In case you missed it, we've rounded up the top takeaways from our FUEL brand planning conference that pharma marketing teams should know as they navigate and prepare for brand plans.


Innovating in Pharma: Turning Challenges into Action

Innovation in pharma is not just about overcoming challenges, but turning them into action with impact. At the recent PM360 SPARK Innovation Summit, our experts shared insights about where to begin and tangible use cases across the product and patient journeys.


AI-Powered Precision Engagement in Commercial and Medical Functions

AI-powered precision engagement can transform the commercial and medical functions of organizations. Learn how in our latest blog, and one of many POV excerpts from our Innovation as Strategy whitepaper.


Download the 2024 Innovation as Strategy Booklet

Explore our newest series of POVs in the Innovation as Strategy booklet from global innovation leaders and marketing experts as they share a framework, best practices and examples of harnessing innovation as strategy in pharma.


Digital Humans: Where Technology and Humanity Converge for a Healthier Future

In the dynamic realm where technology meets humanity, digital humans emerge as catalysts for a healthier future. With endless opportunities for innovation and advancement, these AI-driven entities are reshaping education, research and training in the life sciences industry.

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