Artificial Intelligence Blogs


Apple Packs a Punch at WWDC: A Pocketful of Power With Apple Intelligence

The possibilities for pharma marketing in the age of AI are vast. Learn about the next development worth watching, Apple Intelligence, and its potential impact in life sciences and healthcare.


GenAI in the Real World: A Q&A With Creative Technologist Chris Valleskey

Learn from Chris Valleskey, creative technologist, in a conversation about how genAI has influenced pharma marketing and life sciences, and advice for applying AI in the real world.


An Early Impact Analysis of Google’s AI Overviews

Google's AI Overviews are impacting search behavior and pharma marketers must adapt their SEO strategies to survive. Read the full POV for actionable insights on navigating this significant change.


Leveraging Generative AI in Brand Planning

The integration of generative AI into brand planning within the life sciences sector is a burgeoning trend. Yet findings from our second annual survey of brand planning executives indicate that less than half are currently leveraging or intending to leverage generative AI for brand planning in 2024. Access our whitepaper for survey insights and get recommendations to harness AI in your brand planning.


Smart Market Access: The Top 3 Market Access Mistakes and How to Fix Them

When market access strategy and stakeholder engagement is done right, market-shaping efforts and pre-commercial market readiness help to define the appropriate place for a new brand both before and at launch. Download the POV to learn three critical market access mistakes and how to fix them.


Innovating in Pharma: Turning Challenges into Action

Innovation in pharma is not just about overcoming challenges, but turning them into action with impact. At the recent PM360 SPARK Innovation Summit, our experts shared insights about where to begin and tangible use cases across the product and patient journeys.


Download the 2024 Innovation as Strategy Booklet

Explore our newest series of POVs in the Innovation as Strategy booklet from global innovation leaders and marketing experts as they share a framework, best practices and examples of harnessing innovation as strategy in pharma.


Digital Humans: Where Technology and Humanity Converge for a Healthier Future

In the dynamic realm where technology meets humanity, digital humans emerge as catalysts for a healthier future. With endless opportunities for innovation and advancement, these AI-driven entities are reshaping education, research and training in the life sciences industry.


We All Have Data. Now What?: Finding Your Edge in the Algorithmic Age

Now, more than ever, inspiration is at a premium. In this blog, learn what you can do to help your business outpace the competition in this data-rich age.


AI IN LIFE SCIENCES MARKETING: Execs Dish on the Potential Benefits and Perceived Barriers

At EVERSANA INTOUCH, we’re pharmatizing AI – and to do that optimally, we needed to know exactly what the biggest desires and barriers are. Download the POV to learn what 30 life-sciences marketers said their priorities were and what difficulties they were facing in putting these new solutions to work.

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