Artificial Intelligence Blogs
04|08|26
The Fourth Hurdle: In the Search for Truth, Will an Algorithm Find Your Drug?
Launch success once depended on approval, access, and adoption, but today, algorithms have become the new gatekeepers. As the patient journey becomes a data journey, this POV, authored by Barry Vucsko, SVP, Strategic Development, examines what it means for marketers when machines decide what evidence rises to the top.
03|17|26
4th Annual Brand Planning Report: Fueling Brand Plan Success Through AI‑Powered Integration
In our fourth annual report, Chief Strategy Officer at EVERSANA INTOUCH, John Kenny, and Senior Partner of EVERSANA MANAGEMENT CONSULTING, Sean Rapson, explore the state of brand planning with input from pharma marketing executives, uncovering persistent gaps in efficiency, consistency, and the ability to harness data effectively.
01|30|26
Mind + Machine: How 2026 Brands Will Win the Future of Pharma Marketing
In our recent webinar, leaders across strategy, creative, technology and omnichannel disciplines explored one essential question: How do 2026 brands win in a rapidly transforming healthcare ecosystem?
12|22|25
DHC Monthly: What Pharma Marketers Should Act On for 2026
The Digital Health Coalition’s December newsletter spotlights year‑end trends and predictions for 2026, featuring insights 18 industry leaders including Susan Perlbachs and Dan Gandor. Read the blog to learn about their key perspectives for 2026.
12|17|25
Cut Through the Noise: Creative Strategy in the Age of AI
In a recent webinar, hosted by DTC Perspectives, Dan Gandor, EVP, Head of Omnichannel & Digital Transformation and John Kenny, Chief Strategy Officer joined Richard Palizzolo, Executive Director, CX & Advanced Commercial Capabilities at Sobi to explore the evolving landscape of creative strategy in the age of AI.
12|01|25
The Oncologist’s Next Ally: Why Cancer Is Forging the Future of Clinical AI
Cancer care is driving the next wave of clinical AI innovation. In this POV, Barry Vucsko reveals why oncology stands as the ultimate testing ground for technologies poised to transform the entire healthcare ecosystem. For pharma marketers, understanding these seismic shifts isn’t just valuable—it’s vital for staying ahead of the curve.
11|18|25
Beyond the Nomination: How EVERSANA INTOUCH’S SEO Team is Engineering the Future of Search
We’re proud to share that EVERSANA INTOUCH has once again been named a finalist for SEO Agency of the Year at the US Agency Awards! This recognition is more than a nod to our team’s dedication; it’s a testament to the relentless innovation driving our work every day. It reflects the bold, future-focused mindset that’s reshaping what SEO can achieve in one of the most complex, highly regulated industries in the world.
09|24|25
Finding the Unfindable: The Artful Ingenuity of AI-Powered Patient Finding
Millions of patients remain undiagnosed or unaware of effective treatments — delaying care and leaving brands with untapped opportunity. Traditional approaches often fall short, but AI-powered patient-finding is changing the game. Our latest POV explores how a strategic combination of diverse data, cross-disciplinary clinical expertise, and advanced AI tools — what we call Artful Ingenuity […]
08|11|25
The Soul of Innovation: Transforming Life Sciences Through Human-Centered Ingenuity
The most effective healthcare marketing doesn’t just inform, it connects. In today’s fast-paced digital world, AI delivers speed and precision, but when paired with human creativity, it becomes a powerful storytelling tool that truly resonates. We’re proud to be featured in Adobe’s blog for using AI to amplify the human experience.
08|04|25
EVERSANA Announces Development of End-to-End AI-Powered Life Sciences Marketing Agency Built on Google Cloud Technology
CHICAGO – August 4, 2025 – EVERSANA®, a leading provider of commercialization services to the global life sciences industry, today launched a groundbreaking pharmaceutical marketing AI agency running on an end-to-end AI-powered delivery platform built on Google Cloud technology. The AI Agency, actively deployed and validated for multiple pharmaceutical brands, is 80% AI-powered and automated, reducing marketing costs and […]