Artificial Intelligence Blogs

04|11|24

Download the 2024 Innovation as Strategy Booklet

Explore our newest series of POVs in the Innovation as Strategy booklet from global innovation leaders and marketing experts as they share a framework, best practices and examples of harnessing innovation as strategy in pharma.

04|08|24

Digital Humans: Where Technology and Humanity Converge for a Healthier Future

In the dynamic realm where technology meets humanity, digital humans emerge as catalysts for a healthier future. With endless opportunities for innovation and advancement, these AI-driven entities are reshaping education, research and training in the life sciences industry.

01|19|24

We All Have Data. Now What?: Finding Your Edge in the Algorithmic Age

Now, more than ever, inspiration is at a premium. In this blog, learn what you can do to help your business outpace the competition in this data-rich age.

01|09|24

AI IN LIFE SCIENCES MARKETING: Execs Dish on the Potential Benefits and Perceived Barriers

At EVERSANA INTOUCH, we’re pharmatizing AI – and to do that optimally, we needed to know exactly what the biggest desires and barriers are. Download the POV to learn what 30 life-sciences marketers said their priorities were and what difficulties they were facing in putting these new solutions to work.

10|30|23

A Revolutionary AI Use Case in Healthcare Communications: KOL “Digital Representations”

Download this POV to learn insights from research on the perceptions of AI-generated videos, specifically digital representations of KOLs.

10|20|23

“In AI We Trust”: What Dreamforce 2023 Offered Life Sciences Marketers

This year’s Dreamforce conference – the annual gathering for Salesforce, one of the main providers in commercial marketing and sales technology for the Health & Life Science (HLS) industry – was bigger and more innovative than ever. But what news will matter most for health & life sciences companies? Read the POV.

06|20|23

Extraordin*AI*ry Times: How Artificial Intelligence Is Reshaping Pharma Marketing

Artificial intelligence can help brands and pharma marketers achieve more. Read the POV to learn how AI is reshaping pharma marketing.

06|02|23

Engage, Educate, Empower, Equalize: Justin Chase Talks to PharmaLive/Med Ad News

Recently, Justin Chase spoke with Maria Fontanazza of PharmaLive and Med Ad News. Read a few of his quotes here, then check out the whole interview!

05|18|23

Google Goes AI: Details on the Search Generative Experience

Google's Magi, or Search Generative Experience, is bringing ChatGPT-like generative AI answers to search results. SEO VP Tylor Hermanson highlights what we need to know now for healthcare search.

05|05|23

Paid Search + AI: What’s Changing?

AI technologies like ChatGPT and Bard are disrupting the paid search field, and Keith Spisak, Group Media Director, Paid Search, explains what's happening and what to expect.

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