Artificial Intelligence Blogs
10|15|24
Lead Time Is All You Need: Patient Identification for Cell and Gene Therapies
Discover how EVERSANA’s cutting-edge approach is revolutionizing patient identification for cell and gene therapies. In our white paper, “Lead Time Is All You Need: Patient Identification for Cell and Gene Therapies Using Machine Learning and Advanced Data Analytics,” we explore the transformative power of machine learning and advanced data analytics in the world of healthcare.
10|07|24
How AI Makes the Voice of the Consumer Louder
How does your organization make marketing decisions? Artificial intelligence (AI) is revolutionizing the way pharmaceutical companies make marketing decisions, and EVERSANA INTOUCH is at the forefront of this transformation. In this POV, John Kenny, EVP and Head of Strategic Planning, delves into the innovative use of AI-powered personas to keep the customer’s perspective central in […]
09|27|24
Behind the Breakthroughs and Practice-Changing Advances: Insights from ESMO 2024
Gurdip Daffu, VP, Medical Strategy; Anne Marie Robertson, EVP, EVERSANA ONCOLOGY Commercialization™; Vanitha Sankaran, VP, Medical Strategy; Barry Vucsko, SVP, Strategic Development Every year, the European Society for Medical Oncology (ESMO) brings together experts from pharma, research and advocacy organizations, and healthcare providers (HCPs) to hear about the year’s biggest oncology breakthroughs. With the theme […]
09|26|24
How Real Is AI – Really – in Pharmaceutical Marketing?
Artificial intelligence (AI) is transforming almost every industry. In healthcare, we hear how AI is being used to discover new drugs, help surgeons perform surgeries remotely and even diagnose conditions. Download the POV to see 10 ways we're "pharmatizing" AI.
07|03|24
Apple Packs a Punch at WWDC: A Pocketful of Power With Apple Intelligence
The possibilities for pharma marketing in the age of AI are vast. Learn about the next development worth watching, Apple Intelligence, and its potential impact in life sciences and healthcare.
06|26|24
GenAI in the Real World: A Q&A With Creative Technologist Chris Valleskey
Learn from Chris Valleskey, creative technologist, in a conversation about how genAI has influenced pharma marketing and life sciences, and advice for applying AI in the real world.
06|20|24
An Early Impact Analysis of Google’s AI Overviews
Google's AI Overviews are impacting search behavior and pharma marketers must adapt their SEO strategies to survive. Read the full POV for actionable insights on navigating this significant change.
05|23|24
Leveraging Generative AI in Brand Planning
The integration of generative AI into brand planning within the life sciences sector is a burgeoning trend. Yet findings from our second annual survey of brand planning executives indicate that less than half are currently leveraging or intending to leverage generative AI for brand planning in 2024. Access our whitepaper for survey insights and get recommendations to harness AI in your brand planning.
04|30|24
Smart Market Access: The Top 3 Market Access Mistakes and How to Fix Them
When market access strategy and stakeholder engagement is done right, market-shaping efforts and pre-commercial market readiness help to define the appropriate place for a new brand both before and at launch. Download the POV to learn three critical market access mistakes and how to fix them.
04|15|24
Innovating in Pharma: Turning Challenges into Action
Innovation in pharma is not just about overcoming challenges, but turning them into action with impact. At the recent PM360 SPARK Innovation Summit, our experts shared insights about where to begin and tangible use cases across the product and patient journeys.