Artificial Intelligence Blogs

04|15|24

Innovating in Pharma: Turning Challenges into Action

Innovation in pharma is not just about overcoming challenges, but turning them into action with impact. At the recent PM360 SPARK Innovation Summit, our experts shared insights about where to begin and tangible use cases across the product and patient journeys.

04|11|24

Download the 2024 Innovation as Strategy Booklet

Explore our newest series of POVs in the Innovation as Strategy booklet from global innovation leaders and marketing experts as they share a framework, best practices and examples of harnessing innovation as strategy in pharma.

04|08|24

Digital Humans: Where Technology and Humanity Converge for a Healthier Future

In the dynamic realm where technology meets humanity, digital humans emerge as catalysts for a healthier future. With endless opportunities for innovation and advancement, these AI-driven entities are reshaping education, research and training in the life sciences industry.

01|19|24

We All Have Data. Now What?: Finding Your Edge in the Algorithmic Age

Now, more than ever, inspiration is at a premium. In this blog, learn what you can do to help your business outpace the competition in this data-rich age.

01|09|24

AI IN LIFE SCIENCES MARKETING: Execs Dish on the Potential Benefits and Perceived Barriers

At EVERSANA INTOUCH, we’re pharmatizing AI – and to do that optimally, we needed to know exactly what the biggest desires and barriers are. Download the POV to learn what 30 life-sciences marketers said their priorities were and what difficulties they were facing in putting these new solutions to work.

10|30|23

A Revolutionary AI Use Case in Healthcare Communications: KOL “Digital Representations”

Download this POV to learn insights from research on the perceptions of AI-generated videos, specifically digital representations of KOLs.

10|20|23

“In AI We Trust”: What Dreamforce 2023 Offered Life Sciences Marketers

This year’s Dreamforce conference – the annual gathering for Salesforce, one of the main providers in commercial marketing and sales technology for the Health & Life Science (HLS) industry – was bigger and more innovative than ever. But what news will matter most for health & life sciences companies? Read the POV.

06|20|23

Extraordin*AI*ry Times: How Artificial Intelligence Is Reshaping Pharma Marketing

Artificial intelligence can help brands and pharma marketers achieve more. Read the POV to learn how AI is reshaping pharma marketing.

06|02|23

Engage, Educate, Empower, Equalize: Justin Chase Talks to PharmaLive/Med Ad News

Recently, Justin Chase spoke with Maria Fontanazza of PharmaLive and Med Ad News. Read a few of his quotes here, then check out the whole interview!

05|18|23

Google Goes AI: Details on the Search Generative Experience

Google's Magi, or Search Generative Experience, is bringing ChatGPT-like generative AI answers to search results. SEO VP Tylor Hermanson highlights what we need to know now for healthcare search.