October 2025

Marketing in a MAHA World: Four Ways Creativity Breaks Through

With the FDA cracking down on DTC ads across every channel, pharma marketers are navigating a new regulatory minefield. Susan Perlbachs, Chief Creative Officer, reveals four standout campaigns that prove creativity can still cut through the noise—without crossing the line.

September 2025

Agentic AI and the New Precision in Pharma Marketing

Agentic AI is here — and it’s changing everything. Faruk Capan, Chief Innovation Officer at EVERSANA and CEO of EVERSANA INTOUCH, explores how autonomous AI is transforming pharma marketing from reactive to real-time. Discover how intelligent agents are already generating MLR-ready content, adapting campaigns on the fly and reshaping the future of brand strategy. The future isn’t coming, it’s already here. Will you lead it or follow?

August 2025

Beyond the Hook: Orchestrating Pharma Journeys That Resonate

In today’s pharma landscape, campaigns alone won’t cut it. They’re just the opening note in a much larger symphony. Dan Gandor, EVP, Head of Omnichannel and Digital Transformation, explores how brands can move beyond episodic outreach to orchestrate meaningful, real-time engagement across the customer journey. Discover why omnichannel isn’t just a buzzword, it’s the strategic rhythm behind every impactful brand experience.

July 2025

The Business of Cannes: Creativity, Connection and Winning

This year’s Cannes Lions Festival wasn’t just a celebration of creativity, it was a masterclass in how bold ideas and cutting-edge innovation fuel business growth, elevate brands and spark global momentum. From AI-powered activations to breakthrough pharma campaigns, Cannes is the place where creative ambition ignites real-world impact.

June 2025

Accelerating MLR: Why Marketers Can’t Afford to Ignore This AI Shift 

In today’s competitive pharmaceutical landscape, speed and precision are everything. Yet for many brand teams, the Medical, Legal, and Regulatory (MLR) review process remains a persistent bottleneck—slowing down content delivery, draining resources and creating friction between creativity and compliance. Learn how this platform built with marketers in mind will transform your MLR process.

May 2025

Building Performance-Ready Brand Campaigns

Discover how the science of creativity and attention can synergize with performance marketing to drive both short and long-term growth. John Kenny, Chief Strategy Officer, shares five essential steps to maximize your brand's marketing potential, from different targeting and media strategies to tailored messaging and measurement.