March 2026

Medical Affairs Evolution: A Strategic Imperative for Pharma Marketers

Medical Affairs is no longer operating behind the scenes; it’s shaping brand performance in real time. Mary Anderson, EVP, MD, Head of MedComm, details what this evolution means for pharma marketers and how AI-enabled preparedness can reduce risk and strengthen execution.

November 2025

How Pharma Marketers Can Hit the Right Chords in the Age of AI

AI is transforming how HCPs and patients discover health information—often bypassing brand websites entirely. Dan Gandor, EVP, Head of Omnichannel & Digital Transformation, explores how pharma marketers can stay ahead by optimizing for AI, amplifying authentic voices, and reimagining their digital hubs.

February 2025

The Combo All Brand Marketers Need to Learn From Rare Disease Brands

Traditionally, rare disease brands are thought of as a niche, but we believe they’re teaching a master class on the importance of pairing the right experts with the right tools, which all life science brands should be watching.

January 2025

On a Quest to Find HCPs? Three Things You Need to Improve Your HCP Targeting

Sometimes, finding the right healthcare professionals that your brand needs to be engaging can feel as daunting as the quests in adventure stories, but without the animal sidekick or the magic ring. Just like heroes and heroines, though, when you combine the right wisdom with the right tools, you can do amazing things. In this article, we talk about what’s possible and what you need to look for as you assemble your aides and allies.

June 2024

The Art and Science of Oncology and Oncology Marketing

As we return from the ASCO Annual Meeting, we look at the theme – “The Art and Science of Cancer Care: From Comfort to Cure” – in light of the increasing complexities of oncology, and oncology marketing, and talk about how we can put both science and art to work to help patients.

March 2024

Beyond the Interview: Talking Omni, Media Evolution and Metrics with Tricia Savio

When you read an article, do you ever wonder what else the interviewer might have had to say? Well, you’re in luck. Recently, PulsePoint spoke with Tricia Savio, VP, Programmatic Practice Lead, EVERSANA INTOUCH – but here, we’ve got an interview with her to provide all the additional insight you won’t get anywhere else!

February 2024

What’s SEO Without the SE?

When people are increasingly using AI to get answers and information, rather than just getting a list of web pages from a search engine, is search engine optimization still relevant? Nathan Stewart, SVP of Content Strategy & SEO for EVERSANA INTOUCH, explains how industry-leading SEO has evolved – and why it matters more than ever.

January 2024

Influencing Your Audience Is All About Timing

The traditional promotional journey was linear and static. But today, who to speak to, and when, includes many more than the traditional set of influencers, and has an entirely new cadence, depending on specialty, indication, patient segment, and more.

December 2023

Forecasting 2024: Five Trends To Help You Plan for Pharma Marketing Success in the New Year

It hasn’t been easy to predict what will happen in the 2020s, and 2023 was no different. But in this article, we have studies, statistics, and experts to help us consider where to focus for brand success in 2024.

July 2023

What Hundreds of Expert Interviews Have Taught Us About This Decade

The decade is only 1/3 through, but we’ve already conducted hundreds of interviews with patients, healthcare professionals and industry executives. Three themes related to change have risen to the top in those conversations. Let’s dive into what those themes are, and what it looks like to be successful with them.