October 2023

The Power of Insights

“Insight” is a word that pharma marketers hear often – but all too often, it’s being misused. An insight isn’t a plain fact or a simple truth. It isn’t surface-level, and it isn’t something everyone knows. What is an insight, really? And what can it do for you? In this issue of Playbook, Jeff Bartsch, VP, Group Creative Director for EVERSANA INTOUCH Seven, explains, and tells a story of how his team found a real insight that made a difference.

September 2023

Data-Driven Day to Day: Quick Wins to Power Up Your Brand  

Everyone says they’re data-driven, but not everyone really is. In this article, Simi Krishnan, SVP, Analytics, offers three quick examples of easy-to-implement ways that data analytics could be improving your brand’s strategy, engagement, personalization, websites, and more.

February 2022

Creating Better, Personalized Experiences for Your Customers

In this edition of Playbook, we’ll fill you in on how a modern marketing approach can help you create targeted, memorable experiences. Read on!

August 2021

Modern Marketing: A Framework for Success

To define a clear path to digital transformation, organizations can look to the framework of modern marketing. Let’s talk about what that means and how to get there.