July 2025

The Business of Cannes: Creativity, Connection and Winning

This year’s Cannes Lions Festival wasn’t just a celebration of creativity, it was a masterclass in how bold ideas and cutting-edge innovation fuel business growth, elevate brands and spark global momentum. From AI-powered activations to breakthrough pharma campaigns, Cannes is the place where creative ambition ignites real-world impact.

November 2024

Catalyzing Creativity: How AI Empowers Better – Human – Marketing

Discover how AI is revolutionizing life sciences marketing by enabling marketers to do more with less. Learn from experts about the power of AI in creating human-centric insights and innovative marketing solutions.

August 2023

AI as a Catalyst for Creative Growth

Let’s look back more than a quarter century – and then ahead to the future – to see what happens when brilliant minds choose to use technology to improve, instead of worrying that it might encroach on their current way of working.

February 2023

Innovation by Imitation: How to Learn from Other Industries

As we make our way through late winter, each of us is probably still moving on from last year. Packing away that last holiday decoration, taking down that outdated calendar, and putting our 2023 plans into action.

January 2023

How to Stay Creative in the Face of “No”

Being a pharma marketer can be a bit like walking on a tightrope. On either side of your balancing pole are two considerable burdens.

April 2021

Do Creatives Have a Love Language? A Relationship Guide

We admire the best, and we want to produce the best. So how is that actually achieved? Read on to learn about the most effective ways to work with your creative team for the best possible results.