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WHAT’S NEW

Cannes 2025: Lessons in Branding, AI and the Rise of Creator Content

In his PharmaLive article, John Kenny explores how brands have shifted from speculating about AI to integrating it into creative workflows. From collapsing production timelines to evolving influencer content, discover how AI is reshaping pharma …

Big Moves for Bigger Impact: Elevating Agency Leadership to Enhance Client Success

EVERSANA INTOUCH announced new leadership appointments in a recent press release. Read the blog for details about the leadership changes and how they will enhance client success.

AI With A Human Touch: Ensuring Authenticity in AI Marketing

In this POV, Morgan Hartzell, VP, Client Services, explores several key strategies to ensure marketing remains genuine and trustworthy, while still leveraging the benefits of AI technology.

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