CONFERENCE PRESENCE
Hands-On Education, More Meaningful Engagement
Using interactive tech to tell stories boosted HCP engagement and learning.
![Standing man and woman share iPad](https://cdn.intouchg.com/intouchg/wp-content/uploads/2021/06/21135838/intouchmed-casestudies-conference-presence-man-woman-ipad.jpg)
THE CHALLENGE
Scientific conferences offer important educational and promotional touchpoint opportunities for reaching HCPs, but the educational material often appears dated or just isn’t engaging. One specialty pharma company wanted a new approach to storytelling and an innovative way to creatively reflect its leading-edge treatment technologies.
THE SOLUTION
Using touch panels HCPs could interact with, an iPad loaded with educational content, a touch table and a 360-degree tour of a manufacturing facility, we created four engaging, drug- and condition-specific experiences for HCPs to learn about clinical trials, disease progression, novel treatments, and the process of developing an innovative therapy.
FACTS AT A GLANCE
1,000+ booth visitors
500+ virtual interactions
Average of 4 minutes spent browsing a therapy website & 4+ page views per session