An Innovative Video Campaign Spoke Volumes for Regeneron
Louder Than Words showcased the sounds of relentless drive.
Amidst a devastating pandemic with information overload, the last thing the world needed to hear was another brand talking about how “we’re all in this together.”
So, how do you get the word out on our efforts, including a potentially lifesaving treatment, without contributing to the noise? You let your actions do the talking. Introducing, Louder Than Words, a captivating showcase of Regeneron’s passion for science and humanity. Crafted without a single line of voiceover, “Louder Than Words” was scored by an award-winning sound designer.
Every beat, every visual hit. Rhythmically building to illustrate Regeneron’s innovation and drive. Precise targeting and constant media coverage helped us reach the right people at the right time. And the results spoke volumes. And when everything was said and done, we did it all without saying a word.
In a world reeling from a devastating pandemic, Regeneron was poised to share some hopeful news. As a leading biotechnology company that invents life-transforming medicines, they were ready to spread the news about their commitment to fighting serious diseases. And the timing couldn’t be more significant: They’d just moved at lightning speed to discover and develop a new antibody medicine for people affected by COVID-19. Now, it was time to show the world what they stood for — in a unique and credible way.
We stood out. By showcasing the sound of innovation.
Their actions did the talking. We created a full-length video, but without the usual voice-over, instead showcasing scenes of Regeneron’s relentless drive and focus on science and humanity. We worked with a renowned Hollywood sound designer to compose a custom soundtrack of the “sounds of science,” its rhythm building over scenes of discovery, development, and delivery. Our media approach was equally unique, targeting an engaged audience of people tuned in to the latest on health and science, and primed to hear about Regeneron’s life-changing medicines.
FACTS AT A GLANCE
A distinctive corporate video campaign, featuring video and social — bolstered by the news and current events — yielded stellar results.
Approx. 23M reach
47.3M total views
297% increase in Regeneron mentions