Justin Chase, executive vice president of media, highlights the significant shift in consumer attention from TV to social platforms, particularly TikTok, YouTube, and Facebook Reels, providing a unique opportunity for pharma marketers to redirect ad dollars and engage with a growing and engaged audience to meet their audiences where they truly are.
October 13, 2023
Media Retrenchment Is Opening a Window for Pharma to Rethink Ad Spend
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