August 18, 2021

Intouch Group Strengthens Analytics Leadership With Hire of Iyiola Obayomi

Intouch Group Press Release

New York, NY (August 18, 2021) – Intouch Group, a full-service global agency network serving the pharmaceutical industry, is proud to announce the recent hire of Iyiola Obayomi as its SVP, Analytics. Obayomi will be responsible for leading the analytics practice across the Intouch Proto and Intouch B2D affiliates and will support continued growth, innovation, and business development efforts. He will be based in the New York office.

“I’ve heard about the spectacular growth, ambition, talents, and opportunities open to Intouch Group in the marketplace, and I’m excited to be a part of this story,” says Obayomi. “I look forward to lending my analytics expertise and leadership experience to help expand our footprint, and to piloting emerging analytics ideas that can bring empirical clarity and value to our clients.”

With more than 18 years’ experience, Obayomi brings a variety of marketing analytics knowledge to the table. His analytics expertise spans opportunity forecasting, multivariate segmentation, experimental designs, measurement and data planning, media mix and attribution modeling, and multichannel campaign optimization. Obayomi has worked with many large and medium-sized healthcare clients using data to inform communication decisions related to HCPs, patients, and payer audiences. He is passionate about analytics innovation, thought leadership, and analytics advocacy. In 2017, Obayomi was recognized as one of the 2017 PM360 ELITE 100 in the Data Miners category.

“It is key to have focused and passionate individuals on our team to help make a positive impact on our clients’ successes, which is why we are thrilled to welcome Iyiola to the team,” says Aaron Uydess, EVP of Analytics. “I am confident he will serve as a strong leader as we continue to expand our Intouch Analytics team.” 

About Intouch Group

Intouch Group is a privately held full-service agency network, providing creative and media services, enterprise solutions and data analytics globally through seven affiliates in eight offices, including Intouch Solutions, Intouch Proto, Intouch Seven, Intouch International, Intouch Media, Intouch B2D, and Intouch Analytics. Collectively, Intouch Group employs more than 1,300 people. With a dedication to the life sciences, Intouch Group operates with the belief that there is no challenge too big to cure. Contact Intouch Group at or visit them on the Web at