The pace of change in oncology is accelerating—and with it, the pressure on brands to adapt. From scientific advancements and precision medicine to shifting standards of care and practice consolidation, oncology is no longer just complex—it’s chaotic. Oncologists are overwhelmed and the once-protected status of oncology is now in question. Brands that fail to evolve are at risk of losing relevance in a landscape where traditional strategies no longer work.
In this POV, EVERSANA INTOUCH experts share how forward-thinking brands are redefining for survival—leveraging sharper insights, smarter evidence strategies, and more agile commercialization models to thrive in the most rapidly evolving specialty in healthcare.
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