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Join the FUEL 2024 Brand Planning Conference

Thursday, April 25, 10:30 AM – 12:30 PM CST

At the intersection of innovation and inspiration, insights will elevate your mindset and challenge the limits of what’s possible. Bring your courage, curiosity and commitment to FUEL 2024 and Transform Tomorrow.

AGENDA

 

SESSION 1:
OPENING REMARKS

10:30 AM CST

ANGELA TENUTA
President, Full-Service Agencies
EVERSANA INTOUCH

SESSION 2:
MARKET DYNAMICS & INNOVATION STRATEGIES

10:35 AM CST

JIM LANG
Chief Executive Officer
EVERSANA

FARUK CAPAN
Chief Executive Officer,
EVERSANA INTOUCH & Chief Innovation Officer, EVERSANA

SESSION 3:
PHARMA HAS A BRANDING PROBLEM

10:50 AM CST

How pharma branding needs to evolve to meet the new business realities.

DAVID RICAUD
VP, Strategic Planning
EVERSANA INTOUCH

SESSION 4:
AI-DRIVEN BRAND PLANNING

11:10 AM CST

This session discusses how to prepare for what’s next in using AI for brand plans and simulating marketing scenarios and what you can do to start now.

JOHN KENNY
SVP, Managing Director,
Strategic Planning
EVERSANA INTOUCH

SESSION 5:
ORCHESTRATING FOR RAPID RESULTS

11:25 AM CST

Hear from a panel of industry leaders about how to move beyond theory and explore how brands can achieve rapid results in a world demanding high impact, condensed timelines and more for less.

TRACY KOSSLER
SVP, Managing Director, Head of CX
EVERSANA INTOUCH

SESSION 6:
EVERYTHING IS MEDIA. EVERYTHING IS CULTURE.

11:55 AM CST

This session highlights how media and culture shape our perceptions, beliefs, and behaviors, showcasing their profound influence on our lives.

JUSTIN CHASE
EVP, Media
EVERSANA INTOUCH

JENN BADER
SVP, Strategic Planning
EVERSANA INTOUCH

SESSION 7:
CLOSING REMARKS

12:20 PM CST

Learn the next steps you need to make an impact on your brand today, to transform tomorrow.

KIM MIDDLETON
SVP, Head of Affiliate
EVERSANA INTOUCH


Register to Attend FUEL 2024