DATA ANALYSIS
Identifying New Prescribers, Increasing Long-Term Brand Growth
Using multiple data sources plus machine learning, we identified previously untargeted potential prescribers.
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THE CHALLENGE
When two competitors are poised to enter the market, how can we use data to identify previously untargeted prescribers and increase a product’s market share?
THE SOLUTION
Using more than a dozen data sources, plus machine learning and predictive analytics, we identified 1,270 potential HCPs that, if marketed to, would start writing the product within the next 25 months.
FACTS AT A GLANCE
Within the first 4 months, 117 HCPs of the 1,270 began to prescribe
$29M in incremental, long-term revenue generated from these new HCP targets after one year of campaign
Driving impact and identifying opportunity through data.