DATA ANALYSIS
Identifying New Prescribers, Increasing Long-Term Brand Growth
Using multiple data sources plus machine learning, we identified previously untargeted potential prescribers.
THE CHALLENGE
When two competitors are poised to enter the market, how can we use data to identify previously untargeted prescribers and increase a product’s market share?
THE SOLUTION
Using more than a dozen data sources, plus machine learning and predictive analytics, we identified 1,270 potential HCPs that, if marketed to, would start writing the product within the next 25 months.
FACTS AT A GLANCE
Within the first 4 months, 117 HCPs of the 1,270 began to prescribe
$29M in incremental, long-term revenue generated from these new HCP targets after one year of campaign
Driving impact and identifying opportunity through data.