Digital Pharma East is just around the corner, and this year’s agenda is jam-packed with valuable content on everything from personalization, to HCP digital targeting, to customer engagement, to business transformation and more.
The conference — held September 17-20 in the heart of Philadelphia — begins with Digital Future Day and includes sessions on reaching doctors through video games, providing empathetic patient experiences, loyalty marketing best practices, social marketing, opportunities in digital health, and more.
A few sessions stand out on DPE’s official Day One, including:
The Intersection of Data and Emotion: Unlocking Meaningful Patient Relationships
“In a special live episode of Health Union’s Living With podcast, host Emily Downward will interview psoriasis patient advocate, Alisha Bridges, and Health Union’s COO Lauren Lawhon to showcase how integrating patient-reported data with daily social interaction creates meaningful engagement at all points in the patient journey.”
500 Million Page Views a Month: What We’ve Learned About Physicians
“With active monitoring of more than 700 medical websites, we have a view of the digital behaviors of more than 100,000 physicians in just the last 90 days. Content consumption behaviors alone have demonstrated unique insights. But this is just the beginning of where big data, natural language processing, and machine learning are going to take the industry.”
Panel Discussion What’s Television? A Discussion of Video Strategy and the Opportunity for Greater Impact
“Gone are the days of mass market-only campaigns with a high degree of media waste and low relevance. Today, media waste can be greatly reduced, relevancy can be higher than ever and measurement of video campaigns can demonstrate meaningful business impact.”
Day Two kicks off with six themed tracks to choose from, each of which will include case studies, panel discussions, and more:
- Healthcare Provider
- Patient Solutions
- Analytics & Data Science
- Multichannel Engagement
- Media
- Digital Governance
After lunch, Day Two continues with more plenary sessions featuring keynotes on strategic marketing, expanding healthcare access, social media, and what it takes to create a successful in-house digital team.
Interested in attending DPE 2019 but need just a little more incentive? Intouch is a sponsor, which means we’ve got a discount code to share. To get the deal, register here, and use the code DPE19SPN.
We’ll be there, and we hope you will be, too!