June 12, 2025

Inside Google’s AI Mode: Exploring Differentiators to Other AI-Search Options

By Jesse Brown | Category: Search
A 3D search engine logo surrounded by floating data clusters, symbolizing the central hub of digital searches

Google’s AI Mode is fundamentally changing how people find health information online, shifting from lists of links to direct, conversational answers. This means your brand’s content needs to be ready to be the source for these AI answers.

For pharma marketers, this presents a critical opportunity to build trust and ensure compliance by optimizing content for AI, adapting how we advertise and measuring success.

Is your brand ready for this shift? Submit your details below to download the POV.

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