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Digital Medicine in Pharma: A Marketers' Guide for Launch, Promotion and Life Cycle Management
Beyond the pill, there are treatments that pharma marketers are launching, promoting and managing throughout their life cycle. Check out this POV, for a guide on marketing digital medicine in pharma.
What the Success of "Barbie" Means for Women's Health
In a recent article for PharmaLive.com and Med Ad News, Elizabeth Rooney, Managing Director, Executive Creative Director, EVERSANA INTOUCH urges all healthcare marketers to make the most of "Barbie" grabbing the cultural zeitgeist to make …
Accelerating Rare Disease Patient Engagement
Industry challenges in rare disease create an opportunity for brand marketers to advance patient engagement. Check out this POV to learn more.