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What Matters Most: The Trends That Will Shape Pharma Marketing in 2023
In our eighth annual trends forecast, dozens of experts from EVERSANA and EVERSANA INTOUCH explain the five issues pharma marketers will need to address in 2023.
Four Lessons from Digital Pharma East
SVP Strategic Planning Jeff Greene recaps the four biggest issues that were discussed at Digital Pharma East and shares some of his favorite quotes from speakers.
Does Science Still Sell in Pharma Advertising?
Taegan Grice, Managing Director, Creative, EVERSANA INTOUCH Engage, was recently interviewed by Endpoints News in an article on the use of scientific imagery in pharmaceutical advertising.