Meet Meg Bradley, Senior Art Director at EVERSANA INTOUCH. Meg has been with EVERSANA INTOUCH for more than 5 years and has held a variety of positions. After joining as a Creative intern in October 2017, she was hired full-time as an Associate Art Director and worked up the ranks to her current role! Get to know Meg, a “typical” day in her working world, and advice she has for others looking to break into the Creative field.
How has your way of working changed since EVERSANA INTOUCH introduced a remote work model?
In 2020, we were a team of around 10 who were all in Kansas City. Now, we’ve grown to around 25 and we’re spread across the country! I have teammates in Chicago, Palm Springs, New Jersey and Florida. But we still like to keep team culture a priority. For instance, tomorrow a colleague is hosting a virtual happy hour and we had a gingerbread house contest before the holidays.
How would you describe your job to someone who isn’t in the marketing/advertising field?
If I have 5 seconds, I say I design websites for pharmaceutical companies. If I can be more in depth, I identify as a creative brand manager. I have the unique opportunity to work with our clients on creating a strong image and brand across their digital assets – email, website, etc. For instance, on a large client brand, I manage multiple libraries of digital assets that act as brand toolkits to flow into all creative entities.
What are your typical responsibilities and challenges — what’s your average day like?
I start around 8:45 or 9 AM (I am NOT a morning person), and spend the first part of my day checking emails, managing my calendar, etc. I would say about 40% of my time is spent in meetings. From checking on brand statuses, project kick-offs, or internal reviews. As a Senior Art Director, I often get the opportunity to act as the creative lead on projects. Oftentimes, we’re the ones that are mentoring and directing junior team members. We’re creative consultants who spend a lot of time answering questions while still being hands on in the work.
What type of personality/disposition or skill(s) do you think is best suited for your job?
When I’m interviewing candidates, I always ask, “How would you describe your attitude toward learning new things?” Curious people that can also ‘go with the flow’ thrive here. Everything changes and we move fast – regulations, technology, and tactics change daily. Adaptability isn’t just a key word at EVERSANA INTOUCH, it’s practically our motto. Of course, proficiency in the Adobe suite is a bonus, but we work on a variety of different platforms. Sometimes, we move from Photoshop to Sketch to PowerPoint to XD in a single day.
What do you find most challenging about your position?
The pharma industry in general, but it’s also what makes working at EVERSANA INTOUCH so rewarding. Our job is to communicate dense medical information to the general public. When I was fresh out of my Fine Arts program, I didn’t know a lot about pharma or healthcare. But the people here will teach you everything you need to know.
We have medical download meetings where our subject matter experts break down the science and explain the reality of our brand’s indications. Even though these were brands I’ve worked on for a while, there was still new information that was relevant for my work. It’s my job to turn terms like ‘mechanism of action’ into digestible, informative information to people who just know, “I have asthma.”
Any advice for people interested in getting into a role like yours, or advertising/marketing in general?
Expect the unexpected. Change is constant. It’s impossible to know the entire industry, so be prepared to learn. Also, people are what keep you at an agency, who shape you, who expose you to new experiences. Here at EVERSANA INTOUCH, I can’t begin to count the number of people I’ve connected with in my five years here. I’m looking forward to the next five years of change, networking and growth that will continue to evolve my career!
If you have a Creative calling, or even if you’re ready to try something else, visit our careers page today to see what EVERSANA INTOUCH has to offer and view our open positions.